Andrea Arqués

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	<title>Andrea Arqués &#124; Branding and Creative Direction</title>
	<link>https://andreaarques.com</link>
	<description>Andrea Arqués &#124; Branding and Creative Direction</description>
	<pubDate>Sun, 19 Jul 2026 12:26:54 +0000</pubDate>
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		<title>Proyectos</title>
				
		<link>https://andreaarques.com/Proyectos</link>

		<pubDate>Sat, 17 May 2025 23:44:01 +0000</pubDate>

		<dc:creator>Andrea Arqués &#124; Branding and Creative Direction</dc:creator>

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	Directora Creativa y Head of Design&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Dirijo equipos creativos dentro de marcas. Doy dirección desde la claridad para que las marcas avancen y los equipos no se rompan por el camino. Uno estrategia, creatividad y operaciones.


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MIKE HAUSMANN
Estrategia de marca, Dirección Creativa, Namings, Identidad verbal.Estrategia de marca y narrativa para el diseñador de mobiliario Mike Hausmann. El concepto gira alrededor del árbol como fuente de materia e inspiración. En colaboración con Basora.


︎︎︎ &#38;nbsp;COMING SOON


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CINE CAPRIIdentidad visual, Narrativa, web y aplicaciones
Reposicionamiento estratégico e identidad visual para un cine histórico del Baix Llobregat. Un sistema de marca que reactiva su legado y lo proyecta hacia una nueva generación de espectadores.
	
	
︎︎︎&#38;nbsp; VER PROYECTO


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PROJECT LOBSTER&#38;nbsp; &#38;nbsp;(&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;II&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;) 	Identidad visual, Diseño web, Packaging, Shootings, Dirección de arte
Reposicionamiento visual y estratégico de Project Lobster en su nueva nueva etapa de expansión para competir entre los grandes actores del sector óptico tradicional.


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PROJECT LOBSTER&#38;nbsp; &#38;nbsp;(&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;I &#38;nbsp; &#38;nbsp; &#38;nbsp; )
 	Identidad visual, Diseño web, Packaging, Shootings, Dirección de arte, Interiorismo
	
Creación y rediseño global de la marca óptica emergente PL, impulsada para arrojar transparencia en un sector opaco y monopolizado por grandes corporaciones.


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TAQTAEstrategia de comunicación, Identidad visual, Dirección de arte, Aplicaciones


Rediseño de una marca de I+D de iluminación. Estudian y moldean la luz para integrarla en el día a día de las personas de forma inteligente, flexible y eficiente.
︎︎︎&#38;nbsp; VER PROYECTO


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FESTIVAL DESACORDIdentidad visual, Dirección de arte, Aplicaciones on/off
Ciclo de programación cultural popular que democratiza la Música Clásica en Mataró. Una invitación a liberarse de la rigidez del compás de cuatro cuartos y a experimentar este género musical sin prejuicios.︎︎︎ &#38;nbsp;VER PROYECTO


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ABHA Identidad visual, Dirección de arte, Diseño web, AplicacionesInterpretación del lenguaje del makramé en una identidad visual contemporánea para la artista barcelonesa Ikram Maymouni. Una identidad que teje conexiones con distintas disciplinas artísticas.

	︎︎︎&#38;nbsp; COMING SOON


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SMYLNaming, Identidad visual, Diseño web, Aplicaciones
Unión de moda y lifestyle en la experiencia del cuidado bucal de las nuevas generaciones. Elevar la marca de cuidado oral a un territorio visual y narrativo vinculado a la autoexpresión.

	︎︎︎&#38;nbsp; VER PROYECTO


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SDPIdentidad visual, Dirección de arte, Diseño gráfico,
Aplicaciones&#38;nbsp;
	Creación de un sistema visual para una marca educativa especializada en Disciplina Positiva que acompaña a familias desde la edad de la infancia hasta la adolescencia.︎︎︎&#38;nbsp; VER PROYECTO


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KINFILLConsultoría, Identidad visual, Dirección de arte, Diseño web – Freelance
	Limpiar tu casa no debería ensuciar el planeta. Redefinición de los códigos visuales de Kinfill, la marca ecopremium europea líder en limpieza del hogar.︎︎︎&#38;nbsp; VER PROYECTO


URBIDERMIS Narrativa, Sonido, Motion, Fotografía, Landing page, Newsletters

	Activación de varias campañas para Urbidermis (Santa &#38;amp; Cole Group). Una invitación a repensar el espacio urbano desde la innovación, la adaptabilidad y la personalización de los entornos públicos.


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NOVAMEATEstrategia de marca,&#38;nbsp; Identidad verbal y visual, Dirección de arte, Shooting, Diseño web y Packaging
	Proteína vegetal, al corte. Rediseño global de la marca foodtech Novameat con códigos visuales alejados del cliché bio y que ponen el foco en su tecnología innovadora y ciencia culinaria.
︎︎︎&#38;nbsp; VER PROYECTO


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LOV FERMENTSEstrategia de marca,&#38;nbsp; Identidad verbal y visual, Dirección de arte, Packaging, Aplicaciones
	Rediseñamos todo el catálogo de LŌV Ferments, de las latas de gran consumo a las botellas limitadas de obrador, con un sistema visual versátil inspirado en la diversidad, elasticidad y transformación constante de la fermentación.
︎︎︎&#38;nbsp; COMING SOON


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LACER&#38;nbsp;Estrategia de marca, Identidad visual, AplicacionesEvolución de la identidad de Lacer para ampliar y actualizar su significado visual: de la salud técnica a un relato de bienestar integral más contemporáneo.︎︎︎&#38;nbsp; VER PROYECTO

 
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&#60;img width="4000" height="2500" width_o="4000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/4875d3bfc4c0c32f65474ce9b2a3499514e57c4481c4864fa64823a886e573b1/7.jpg" data-mid="239944280" border="0"  src="https://freight.cargo.site/w/1000/i/4875d3bfc4c0c32f65474ce9b2a3499514e57c4481c4864fa64823a886e573b1/7.jpg" /&#62;
&#60;img width="4000" height="2500" width_o="4000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1e52a38d362f4e37dd91f1158da5557717497b0807c7e3c00748267c828e23d2/9.jpg" data-mid="239944282" border="0"  src="https://freight.cargo.site/w/1000/i/1e52a38d362f4e37dd91f1158da5557717497b0807c7e3c00748267c828e23d2/9.jpg" /&#62;
&#60;img width="4000" height="2500" width_o="4000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/4840da8b9be5dad608190e6c07aaa0d3c1e240e6b749649e1477eee55b417dc4/10.jpg" data-mid="239944283" border="0"  src="https://freight.cargo.site/w/1000/i/4840da8b9be5dad608190e6c07aaa0d3c1e240e6b749649e1477eee55b417dc4/10.jpg" /&#62;


HANNUNEstrategia y arquitectura de marca, Identidad verbal, visual, Dirección de arte, Diseño web y otras aplicacionesEvolución global y resposicionamiento de Hannun como referente nacional de mobiliario consciente, uniendo diseño, materialidad y artesanía en una identidad global y nueva web coherentes.︎︎︎&#38;nbsp; VER PROYECTO


&#60;img width="4320" height="2700" width_o="4320" height_o="2700" data-src="https://freight.cargo.site/t/original/i/7d85a08a7a332cf70930f459fe68e21df24ac32206a500554e4dc494493b96b2/1.jpg" data-mid="239945538" border="0"  src="https://freight.cargo.site/w/1000/i/7d85a08a7a332cf70930f459fe68e21df24ac32206a500554e4dc494493b96b2/1.jpg" /&#62;
&#60;img width="4320" height="2700" width_o="4320" height_o="2700" data-src="https://freight.cargo.site/t/original/i/80915b7c6ee03c91e0d17eeb1f24404e92c345df80606964ebdb5cd2eda748b3/2.jpg" data-mid="239945539" border="0"  src="https://freight.cargo.site/w/1000/i/80915b7c6ee03c91e0d17eeb1f24404e92c345df80606964ebdb5cd2eda748b3/2.jpg" /&#62;
&#60;img width="4320" height="2700" width_o="4320" height_o="2700" data-src="https://freight.cargo.site/t/original/i/6971a832fe28bdafd406df3bcc776d520143064e73e9124656ce5abdcb4ccaca/3.jpg" data-mid="239945540" border="0"  src="https://freight.cargo.site/w/1000/i/6971a832fe28bdafd406df3bcc776d520143064e73e9124656ce5abdcb4ccaca/3.jpg" /&#62;
&#60;img width="4320" height="2700" width_o="4320" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d6a63baa78fd70a7d2cc13f36617430e3f910bd1ad59ff2141eec9935f7dd52e/4.jpg" data-mid="239945541" border="0"  src="https://freight.cargo.site/w/1000/i/d6a63baa78fd70a7d2cc13f36617430e3f910bd1ad59ff2141eec9935f7dd52e/4.jpg" /&#62;
&#60;img width="4320" height="2700" width_o="4320" height_o="2700" data-src="https://freight.cargo.site/t/original/i/4560edb57460974f2701a760b5fe35676454fa07fff6bed2993056b43feef4bb/5.jpg" data-mid="239945542" border="0"  src="https://freight.cargo.site/w/1000/i/4560edb57460974f2701a760b5fe35676454fa07fff6bed2993056b43feef4bb/5.jpg" /&#62;
&#60;img width="4320" height="2700" width_o="4320" height_o="2700" data-src="https://freight.cargo.site/t/original/i/21f34b28b8e408fa74fcdc6552af8b0b3d7cea06a095befa7821da33f47d07df/6.jpg" data-mid="239945543" border="0"  src="https://freight.cargo.site/w/1000/i/21f34b28b8e408fa74fcdc6552af8b0b3d7cea06a095befa7821da33f47d07df/6.jpg" /&#62;
&#60;img width="4320" height="2700" width_o="4320" height_o="2700" data-src="https://freight.cargo.site/t/original/i/214d6fc18ee638dee442c39b7a0be8d250ad72c403567ebbcc38117bc445890a/7.jpg" data-mid="239945544" border="0"  src="https://freight.cargo.site/w/1000/i/214d6fc18ee638dee442c39b7a0be8d250ad72c403567ebbcc38117bc445890a/7.jpg" /&#62;
&#60;img width="4320" height="2700" width_o="4320" height_o="2700" data-src="https://freight.cargo.site/t/original/i/16ea978de784017d5927fec288fa4850d0f9023b99c266610c78d466d7e7eac0/8.jpg" data-mid="239945545" border="0"  src="https://freight.cargo.site/w/1000/i/16ea978de784017d5927fec288fa4850d0f9023b99c266610c78d466d7e7eac0/8.jpg" /&#62;


BEC1972Estrategia de marca, Naming, Identidad visual, Dirección de arte, Fotografía, Diseño web

	Damos forma e identidad a una editora de mobiliario que une diseño catalán de primer nivel y artesanía local, creando soluciones adaptadas a cómo habitamos los espacios hoy.
︎︎︎&#38;nbsp; VER PROYECTO


	&#60;img width="1035" height="1290" width_o="1035" height_o="1290" data-src="https://freight.cargo.site/t/original/i/e5859cf32616f7804c98dd381a5bac0d6a213efa627703cab58d5ebc923b7cb5/10-copia.jpg.jpg" data-mid="233340135" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/e5859cf32616f7804c98dd381a5bac0d6a213efa627703cab58d5ebc923b7cb5/10-copia.jpg.jpg" /&#62;
	

LEYMAConsultoría, Estrategia, Naming, Identidad visual, Dirección de arte, Shooting
Actualización de la identidad de una marca láctea histórica recuperando su esencia familiar y los códigos gráficos de sus orígenes, adaptándola a las nuevas generaciones.
	

&#38;nbsp; &#38;nbsp;
	&#60;img width="2161" height="2700" width_o="2161" height_o="2700" data-src="https://freight.cargo.site/t/original/i/ac096d2f630b421b92f1a466b5c95371d4fff731e407ca6d61597f6e8c8fff76/MyCeutical_CasoEstudio_Web_04_Mobile_V1.jpg" data-mid="247533310" border="0"  src="https://freight.cargo.site/w/1000/i/ac096d2f630b421b92f1a466b5c95371d4fff731e407ca6d61597f6e8c8fff76/MyCeutical_CasoEstudio_Web_04_Mobile_V1.jpg" /&#62;
	
&#60;img width="2161" height="2700" width_o="2161" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a89a33b989d6a4297890d8008932408edf84f337050f6aff6629a14cd4ac685b/MyCeutical_CasoEstudio_Web_10_V1.jpg" data-mid="247533368" border="0"  src="https://freight.cargo.site/w/1000/i/a89a33b989d6a4297890d8008932408edf84f337050f6aff6629a14cd4ac685b/MyCeutical_CasoEstudio_Web_10_V1.jpg" /&#62;


	MYCEUTICALConsultoría, Estrategia, Naming, Identidad visual, Dirección de arte, Diseño web
	Democratización de la cosmecéutica natural de una marca B2B que facilita a emprendedores
 a lanzar su propia línea de skincare.︎︎︎&#38;nbsp; VER PROYECTO


	&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/db3255655a4a391abcbd359f8d3239a9907edd3bd70fd77fc87fb2330b376628/ROWSE_Portfolio_Web_02_V1.jpg" data-mid="250692562" border="0"  src="https://freight.cargo.site/w/1000/i/db3255655a4a391abcbd359f8d3239a9907edd3bd70fd77fc87fb2330b376628/ROWSE_Portfolio_Web_02_V1.jpg" /&#62;


	ROWSEEstrategia de Comunicación, Dirección de Arte y ShootingDirección de arte y shooting para la entrevista de CASA BIEN con Núria Val, cofundadora de ROWSE. Una serie íntima y contenida de retratos, bodegones y composiciones de producto.
︎︎︎&#38;nbsp; VER PROYECTO


︎︎︎ &#38;nbsp; VOLVER ARRIBA


</description>
		
	</item>
		
		
	<item>
		<title>About</title>
				
		<link>https://andreaarques.com/About</link>

		<pubDate>Fri, 03 Jun 2022 15:31:43 +0000</pubDate>

		<dc:creator>Andrea Arqués &#124; Branding and Creative Direction</dc:creator>

		<guid isPermaLink="true">https://andreaarques.com/About</guid>

		<description>
	

	&#60;img width="1170" height="1437" width_o="1170" height_o="1437" data-src="https://freight.cargo.site/t/original/i/48487cb8317fef6fdbd7ae208095a14c2e761c8620af1cafb0c0fef5c6d6ea47/AndreaArques_2025.jpg" data-mid="233465317" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/48487cb8317fef6fdbd7ae208095a14c2e761c8620af1cafb0c0fef5c6d6ea47/AndreaArques_2025.jpg" /&#62;
	&#60;img width="1340" height="1674" width_o="1340" height_o="1674" data-src="https://freight.cargo.site/t/original/i/8f37cd65030af28da75391a87cb62f503747038dda01d68a3a06c2b76ebc8072/Vacio.png" data-mid="222671886" border="0" data-scale="24" src="https://freight.cargo.site/w/1000/i/8f37cd65030af28da75391a87cb62f503747038dda01d68a3a06c2b76ebc8072/Vacio.png" /&#62;
	

	Directora Creativa y Head of Design&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Más de diez años en identidad de marca y dirección creativa. Primero diseñando, ahora dirigiendo: construyo equipos sólidos y tomo decisiones que hacen avanzar una marca.


	Clientes Destacados

	
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Urbidermis&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Bendito Mockup&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Santa &#38;amp; Cole&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Rowse&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Cabify&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Netflix&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Hannun&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Museo Thyssen–Bornemisza&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Project Lobster&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Barcelona Turisme&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; BOL Production House&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; B100&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Kinfill&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Novameat&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;LOV Ferments
	
	
&#60;img width="1170" height="1752" width_o="1170" height_o="1752" data-src="https://freight.cargo.site/t/original/i/9ea5865f0d9f4d8fa8e875fa7701399f19721f9c685388fbf16069b0dcce481f/BlancFestival_web.jpg" data-mid="201002736" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/9ea5865f0d9f4d8fa8e875fa7701399f19721f9c685388fbf16069b0dcce481f/BlancFestival_web.jpg" /&#62;


Servicios
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Estrategia de marca&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Estrategia de comunicación&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Dirección creativa y de arte&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Narrativa y Naming&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Identidad visual&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Diseño web&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Packaging&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Shootings&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Consultoría&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Workshops


Charlas
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;2026&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Presentación y mesa redonda.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Informe Mejor: una mirada atenta al sector. 

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;ADG Day (DHUB)

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Igualdad, Diversidad y representación en el sector creativo.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Universitat de Barcelona (UB)


	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;2025
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Craft Stories That Move People. Storytelling e impacto positivo.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Ladies Wine &#38;amp; Design BCN edition

 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;2024&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Diseñando el intercambio de valor en las fintech.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;La Diseñería, N26, Verse.

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;2023
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Blanc Festival.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;2022&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;First Round BCN Edition
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;2020&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Signal Conference


 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;2019&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;CdeC Club de Creativos
	Publicaciones&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Étapes nº 259 (feb. 2022)&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Revista de referencia europea en diseño gráfico y visual.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Inspofinds Collection II (2020)&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Publicación de referencias en diseño y branding.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 5th Meeting of Typography&#38;nbsp; (2015)&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Publicación del encuentro internacional de tipografía de IPCA (Portugal).


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎︎︎ Email, LinkedIn, Instagram


</description>
		
	</item>
		
		
	<item>
		<title>Archivo</title>
				
		<link>https://andreaarques.com/Archivo</link>

		<pubDate>Sun, 18 May 2025 14:49:41 +0000</pubDate>

		<dc:creator>Andrea Arqués &#124; Branding and Creative Direction</dc:creator>

		<guid isPermaLink="true">https://andreaarques.com/Archivo</guid>

		<description>
	
	
Lo que no se suele ver
de mi día a día. Exploraciones, pruebas con IA, workshops, charlas, descartes y algunos behind the scenes de shootings.


SCROLL DOWN
	

&#60;img width="1500" height="1862" width_o="1500" height_o="1862" data-src="https://freight.cargo.site/t/original/i/7d671b6ce8188d1c4d8266f1a024865585ae46eaea74c419556dcef2ea5b0ab7/PruebaIA_silla_MikiHausmann.jpg" data-mid="248293269" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7d671b6ce8188d1c4d8266f1a024865585ae46eaea74c419556dcef2ea5b0ab7/PruebaIA_silla_MikiHausmann.jpg" /&#62;Pruebas con IA y código &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Exploraciones visuales varias para la creación de assets gráficos de distintos Clientes.


&#60;img width="871" height="1174" width_o="871" height_o="1174" data-src="https://freight.cargo.site/t/original/i/ff001fd4633307a546b3b16e463ad5f411f72c3587d639ede4ad737bfeb33748/02.jpg" data-mid="250508964" border="0" data-scale="100" src="https://freight.cargo.site/w/871/i/ff001fd4633307a546b3b16e463ad5f411f72c3587d639ede4ad737bfeb33748/02.jpg" /&#62;


	&#60;img width="928" height="1232" width_o="928" height_o="1232" data-src="https://freight.cargo.site/t/original/i/140118560910e7f916edd94cfc757ae8b5f235889a95b5e3084dee6aeb844917/u9346119313_Minimalist_still_life_of_macram_tools_shooted_in__3e45329c-072e-4d34-b9f5-44fd373e98a8_3.png" data-mid="250685791" border="0" data-scale="85" src="https://freight.cargo.site/w/928/i/140118560910e7f916edd94cfc757ae8b5f235889a95b5e3084dee6aeb844917/u9346119313_Minimalist_still_life_of_macram_tools_shooted_in__3e45329c-072e-4d34-b9f5-44fd373e98a8_3.png" /&#62;


	&#60;img width="928" height="1232" width_o="928" height_o="1232" data-src="https://freight.cargo.site/t/original/i/648b560293531958dbdaabf005f922fd730befb1f585228f538966d3180415b1/u9346119313_Paolo_Roversi_for_Vogue_magazine_fashion_editoria_ca055fb7-59ee-4d88-8972-0a8a4e0d807e_0.png" data-mid="250685794" border="0"  src="https://freight.cargo.site/w/928/i/648b560293531958dbdaabf005f922fd730befb1f585228f538966d3180415b1/u9346119313_Paolo_Roversi_for_Vogue_magazine_fashion_editoria_ca055fb7-59ee-4d88-8972-0a8a4e0d807e_0.png" /&#62;
	&#60;img width="1240" height="1558" width_o="1240" height_o="1558" data-src="https://freight.cargo.site/t/original/i/3809a145184669c8cf1a0b989366b828d8bc8f68c0c485e2c25aca26a276bf69/abha.png" data-mid="250685806" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3809a145184669c8cf1a0b989366b828d8bc8f68c0c485e2c25aca26a276bf69/abha.png" /&#62;


	&#60;img width="1028" height="1186" width_o="1028" height_o="1186" data-src="https://freight.cargo.site/t/original/i/f1f6fa3d4d6006d2c3c8bad0d640dcbae0eae142236f478befd3b803cdd396a7/cais.png" data-mid="250685853" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/f1f6fa3d4d6006d2c3c8bad0d640dcbae0eae142236f478befd3b803cdd396a7/cais.png" /&#62;
&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;ClaudeCode
Generación de una herramienta de código abierto para Cais Cooperativa


	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b8a1ce9f63ea0564b4696ade1826edb798aff5bf5e28ba53d4509d62a737ddc1/1771788729892.jpg" data-mid="245200237" border="0"  src="https://freight.cargo.site/w/1000/i/b8a1ce9f63ea0564b4696ade1826edb798aff5bf5e28ba53d4509d62a737ddc1/1771788729892.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4a05f1720932031178ef9e7c01c20dc52762356be17721b56bc622fde11ab00a/ADGday_retoque.jpg" data-mid="245673207" border="0" data-scale="43" src="https://freight.cargo.site/w/1000/i/4a05f1720932031178ef9e7c01c20dc52762356be17721b56bc622fde11ab00a/ADGday_retoque.jpg" /&#62;
	&#60;img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/19e39c0ace079414a31f8b0804839c72c959098131b7fca1e5148a44da9a1c4e/20260218_Xerrades-07-scaled.jpg" data-mid="245673216" border="0"  src="https://freight.cargo.site/w/1000/i/19e39c0ace079414a31f8b0804839c72c959098131b7fca1e5148a44da9a1c4e/20260218_Xerrades-07-scaled.jpg" /&#62;
Informe del Sector Gráfico (2026)&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Presentación de los&#38;nbsp; datos del Informe Mejor para&#38;nbsp; conocer cómo está el sector&#38;nbsp; creativo y mesa redonda&#38;nbsp; durante el ADGDay.


	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/1fde3334555ab1934428d7926a7fc928fc933ba46ad8f3e43af1fedbfc25cda3/2.png" data-mid="233359776" border="0"  src="https://freight.cargo.site/w/600/i/1fde3334555ab1934428d7926a7fc928fc933ba46ad8f3e43af1fedbfc25cda3/2.png" /&#62;&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/893976769982ea00f7b7acc26a2fbb012412cc046400bf17e511699514bea0ac/1.png" data-mid="233359777" border="0"  src="https://freight.cargo.site/w/600/i/893976769982ea00f7b7acc26a2fbb012412cc046400bf17e511699514bea0ac/1.png" /&#62;


	Shooting para Urbidermis&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;De cuando hicimos fotos a Julia, directora de&#38;nbsp; comunicación en&#38;nbsp; Urbidermis y editora de libros en Santa &#38;amp; Cole, un día lluvioso en Benlloch.


	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/773c2d749b8c0319291925650543eede1001be51300608bd0e983c015f25778d/IMG_5391-2.jpg" data-mid="233359993" border="0"  src="https://freight.cargo.site/w/600/i/773c2d749b8c0319291925650543eede1001be51300608bd0e983c015f25778d/IMG_5391-2.jpg" /&#62;
Workshops estratégicos&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Un día completo de dinámicas de Estrategia. Un workshop interno para ayudarnos a tangibilizar nuestro propósito en Casa Bien, y otro workshop externo para la productora BOL.


	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/a68c5bd960e57ea20db1784a8f61b1f7dbe1bb76cb9483fcbcb45dd99462d1d3/IMG_5391-3.jpg" data-mid="233359994" border="0"  src="https://freight.cargo.site/w/600/i/a68c5bd960e57ea20db1784a8f61b1f7dbe1bb76cb9483fcbcb45dd99462d1d3/IMG_5391-3.jpg" /&#62;
	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/555b87fff4687b3a85d1875f7b86aa5eb37e101aa82dfa495fdcbe6dffe37d50/bol_workshop.gif" data-mid="233359996" border="0"  src="https://freight.cargo.site/w/600/i/555b87fff4687b3a85d1875f7b86aa5eb37e101aa82dfa495fdcbe6dffe37d50/bol_workshop.gif" /&#62;

	
	&#60;img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/bc1afcbc7be5b67525d3917c4beb331d9c2ed25c0185ca73564bf09978648a2c/OB2.jpg" data-mid="233362921" border="0"  src="https://freight.cargo.site/w/1000/i/bc1afcbc7be5b67525d3917c4beb331d9c2ed25c0185ca73564bf09978648a2c/OB2.jpg" /&#62;
&#60;img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/4e7e26c4ec473ffb233687a57e3c8656acf0ae547c155fa35d4e7a5cf009806d/OB.jpg" data-mid="233362922" border="0"  src="https://freight.cargo.site/w/1000/i/4e7e26c4ec473ffb233687a57e3c8656acf0ae547c155fa35d4e7a5cf009806d/OB.jpg" /&#62;

	
	&#60;img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/da8c17a4d7c8388add18aaa851db401ea476d88fac79516a0142099d94e39a7f/pardo5.jpg" data-mid="233362944" border="0"  src="https://freight.cargo.site/w/1000/i/da8c17a4d7c8388add18aaa851db401ea476d88fac79516a0142099d94e39a7f/pardo5.jpg" /&#62;
	&#60;img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/dd97c12fdb79633ab2fc77d4047a8f5f4e31b51a142e613c2acac458ac94968b/pardo.jpg" data-mid="233362945" border="0"  src="https://freight.cargo.site/w/1000/i/dd97c12fdb79633ab2fc77d4047a8f5f4e31b51a142e613c2acac458ac94968b/pardo.jpg" /&#62;

	
	&#60;img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/11d620225f5b31357aaea76fe3c7b919cdefe6f5720beb452583389fa2663abd/pardo2.jpg" data-mid="233362946" border="0"  src="https://freight.cargo.site/w/1000/i/11d620225f5b31357aaea76fe3c7b919cdefe6f5720beb452583389fa2663abd/pardo2.jpg" /&#62;

	
	FREELANCE
Pruebas y visuales para diferentes marcas durante un periodo freelance


	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/e1bbae7d8535c618bdca8b625163bc7cd9036aebaddfbff4060ecc713ae18870/Cabify-3.png" data-mid="233361445" border="0"  src="https://freight.cargo.site/w/600/i/e1bbae7d8535c618bdca8b625163bc7cd9036aebaddfbff4060ecc713ae18870/Cabify-3.png" /&#62;
	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/beba93cad26b3165d1648f55cb8422183f13e7a1ca432a864da738079597acb8/Cabify-1.png" data-mid="233361447" border="0"  src="https://freight.cargo.site/w/600/i/beba93cad26b3165d1648f55cb8422183f13e7a1ca432a864da738079597acb8/Cabify-1.png" /&#62;

	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/547b7fdf518a2ce54ee04db5c03bd52413f9c60e4a263ca6f2a826e8ebc1ba73/Cabify-2.png" data-mid="233361449" border="0"  src="https://freight.cargo.site/w/600/i/547b7fdf518a2ce54ee04db5c03bd52413f9c60e4a263ca6f2a826e8ebc1ba73/Cabify-2.png" /&#62;
	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/d7d34548ae5effc8418850751dd088ae16f5e18111efe929b70ee271813be034/Cabify-4.png" data-mid="233361465" border="0"  src="https://freight.cargo.site/w/600/i/d7d34548ae5effc8418850751dd088ae16f5e18111efe929b70ee271813be034/Cabify-4.png" /&#62;

	
	&#38;nbsp;
Design Sprint

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Workshop para Cabify España. El objetivo era abrir nuevas vías de exploración para el rediseño de identidad que iban a afrontar.


	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/ad0d713563dd253544bbbbd70972a23bf26fb2d42afb17da7b446e59367775fa/1.jpg" data-mid="233361806" border="0"  src="https://freight.cargo.site/w/600/i/ad0d713563dd253544bbbbd70972a23bf26fb2d42afb17da7b446e59367775fa/1.jpg" /&#62;&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/7da7a07cf39c931aed42abc13aaf81024131671dd672bccd5ed6b00160ca396f/3.jpg" data-mid="233361864" border="0"  src="https://freight.cargo.site/w/600/i/7da7a07cf39c931aed42abc13aaf81024131671dd672bccd5ed6b00160ca396f/3.jpg" /&#62;


	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/c3c7ee51813688a2a783e46b31deccd0750a80ad9360e62088058e2f1457e5e1/2.jpg" data-mid="233361841" border="0"  src="https://freight.cargo.site/w/600/i/c3c7ee51813688a2a783e46b31deccd0750a80ad9360e62088058e2f1457e5e1/2.jpg" /&#62;

Lanzamiento de marca 
Evento de Casa Bien  &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;De cuando lanzamos el rediseño de Casa Bien en un espacio, con un catering y una mise en place que representaba cómo hacemos las cosas: accesibles, para todas, manchándonos las manos y cuidando hasta el más mínimo detalle para hacerte sentir como en casa.


	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/c11dcdf4d1d3690469dc71fd73483516797697ce3fc960de2335205944d1c52b/4.jpg" data-mid="233361857" border="0"  src="https://freight.cargo.site/w/600/i/c11dcdf4d1d3690469dc71fd73483516797697ce3fc960de2335205944d1c52b/4.jpg" /&#62;&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/9d17c82cc0f43c249e015e39d03a19a53086f0a18b44ce885723ef1d15e8c724/Frame.jpg" data-mid="233361860" border="0"  src="https://freight.cargo.site/w/600/i/9d17c82cc0f43c249e015e39d03a19a53086f0a18b44ce885723ef1d15e8c724/Frame.jpg" /&#62;


	&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bbedb6cf2120e2a67a0ba611aa3bbcbe36208afc1921aec8fc5f50d2903ce35b/BEC1972_DIA1_0738_2.jpg" data-mid="233362097" border="0"  src="https://freight.cargo.site/w/1000/i/bbedb6cf2120e2a67a0ba611aa3bbcbe36208afc1921aec8fc5f50d2903ce35b/BEC1972_DIA1_0738_2.jpg" /&#62;
	

&#60;img width="700" height="1049" width_o="700" height_o="1049" data-src="https://freight.cargo.site/t/original/i/7d07e21eac91dcdb5037187bc576a419c1d90179ca8d4dabe5ca8cee202d0c9b/5.jpg" data-mid="233362007" border="0"  src="https://freight.cargo.site/w/700/i/7d07e21eac91dcdb5037187bc576a419c1d90179ca8d4dabe5ca8cee202d0c9b/5.jpg" /&#62;

	&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4f2dce27aa7acd105178b513b220c97146215408e67446998150aa77d8db53f9/BEC1972_DIA1_0213.jpg" data-mid="233362062" border="0"  src="https://freight.cargo.site/w/1000/i/4f2dce27aa7acd105178b513b220c97146215408e67446998150aa77d8db53f9/BEC1972_DIA1_0213.jpg" /&#62;
	&#60;img width="700" height="1049" width_o="700" height_o="1049" data-src="https://freight.cargo.site/t/original/i/78951528de0e9407c833b38deb89a732094a91bdcdadb4bf21d22a07c49439c1/11.jpg" data-mid="233362187" border="0"  src="https://freight.cargo.site/w/700/i/78951528de0e9407c833b38deb89a732094a91bdcdadb4bf21d22a07c49439c1/11.jpg" /&#62;
	&#60;img width="700" height="1049" width_o="700" height_o="1049" data-src="https://freight.cargo.site/t/original/i/d64c8026e804397121d2077f7d36aae5028ffa2fe9f80ec047ee9bbadf249588/13.jpg" data-mid="233362467" border="0"  src="https://freight.cargo.site/w/700/i/d64c8026e804397121d2077f7d36aae5028ffa2fe9f80ec047ee9bbadf249588/13.jpg" /&#62;
	&#60;img width="700" height="1049" width_o="700" height_o="1049" data-src="https://freight.cargo.site/t/original/i/ac964d0db7416d82b5339d69fbfcbe1ea67ba77000466c9dc75f51a0281b7ad5/14.jpg" data-mid="233362468" border="0"  src="https://freight.cargo.site/w/700/i/ac964d0db7416d82b5339d69fbfcbe1ea67ba77000466c9dc75f51a0281b7ad5/14.jpg" /&#62;
	&#60;img width="700" height="1049" width_o="700" height_o="1049" data-src="https://freight.cargo.site/t/original/i/815e5cb2c922dc0ca32d029b5aef6b027f211c4b24650a3561ca6a055827dc60/16.jpg" data-mid="233362472" border="0"  src="https://freight.cargo.site/w/700/i/815e5cb2c922dc0ca32d029b5aef6b027f211c4b24650a3561ca6a055827dc60/16.jpg" /&#62;
	&#60;img width="700" height="1049" width_o="700" height_o="1049" data-src="https://freight.cargo.site/t/original/i/940c4913c6244c4363c0679f1320a996cec5a4ddf08e03b40887226b87f3b125/17.jpg" data-mid="233362474" border="0"  src="https://freight.cargo.site/w/700/i/940c4913c6244c4363c0679f1320a996cec5a4ddf08e03b40887226b87f3b125/17.jpg" /&#62;
	&#60;img width="700" height="1049" width_o="700" height_o="1049" data-src="https://freight.cargo.site/t/original/i/03d2f2e8a4e6ac83d10821abf9fbf20b5e883d38dcfa914e83d4df0e40ccbc78/18.jpg" data-mid="233362475" border="0"  src="https://freight.cargo.site/w/700/i/03d2f2e8a4e6ac83d10821abf9fbf20b5e883d38dcfa914e83d4df0e40ccbc78/18.jpg" /&#62;
	&#60;img width="700" height="1049" width_o="700" height_o="1049" data-src="https://freight.cargo.site/t/original/i/12338748f834da48eb42e3b5fda7966bf66e327906a4ccccb290ab34ad045590/15.jpg" data-mid="233362471" border="0"  src="https://freight.cargo.site/w/700/i/12338748f834da48eb42e3b5fda7966bf66e327906a4ccccb290ab34ad045590/15.jpg" /&#62;
	&#60;img width="700" height="1049" width_o="700" height_o="1049" data-src="https://freight.cargo.site/t/original/i/dcda60100b1e5002b27d69add8d0dc198f92904950cd0ec7711a3854052b7ecc/19.jpg" data-mid="233362476" border="0"  src="https://freight.cargo.site/w/700/i/dcda60100b1e5002b27d69add8d0dc198f92904950cd0ec7711a3854052b7ecc/19.jpg" /&#62;

	
SHOOTING PARA BEC1972&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Varios shootings para la marca: fotos de campaña, proceso y el catálogo ecommerce al completo. Tres días intensos rodeada de un muy buen equipo, mucho polvo y mucho serrín.


&#60;img width="700" height="1049" width_o="700" height_o="1049" data-src="https://freight.cargo.site/t/original/i/bc8c5f2e98031bfc6367e2ede06790e9c5ff60a7d70b0a157ee804b89f8a8685/4.jpg" data-mid="233362000" border="0"  src="https://freight.cargo.site/w/700/i/bc8c5f2e98031bfc6367e2ede06790e9c5ff60a7d70b0a157ee804b89f8a8685/4.jpg" /&#62;
&#60;img width="700" height="1049" width_o="700" height_o="1049" data-src="https://freight.cargo.site/t/original/i/f5f7d04ece6770a59b1dcec3ac288468109c95db6a46c643743434ffe482f213/1.jpg" data-mid="233361979" border="0"  src="https://freight.cargo.site/w/700/i/f5f7d04ece6770a59b1dcec3ac288468109c95db6a46c643743434ffe482f213/1.jpg" /&#62;


	Workshop Hannun&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Workshop de Estrategia para definir los cimientos de la marca de mobiliario Hannun.


	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/f6e337f09ca740afde4aab510c2036d5633a36e367aea4a66ae1c9e1c68aac6d/3.jpg" data-mid="233361955" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/f6e337f09ca740afde4aab510c2036d5633a36e367aea4a66ae1c9e1c68aac6d/3.jpg" /&#62;
	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/34884b3d85de07de8a51558534c77a70c7d6e0fc62a64a02cb170d4a16bc8e29/4.jpg" data-mid="233361957" border="0"  src="https://freight.cargo.site/w/600/i/34884b3d85de07de8a51558534c77a70c7d6e0fc62a64a02cb170d4a16bc8e29/4.jpg" /&#62;
	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/e2284969419f4f167af38959f485f4c5165c40a2010a4ac968d55987ede657e1/2.jpg" data-mid="233361954" border="0"  src="https://freight.cargo.site/w/600/i/e2284969419f4f167af38959f485f4c5165c40a2010a4ac968d55987ede657e1/2.jpg" /&#62;
	&#60;img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/4c3ea65d43fddaf6fee6190cb6ac4357c3128ef86ffb8fc0e179e17a48e8d45b/1.jpg" data-mid="233361953" border="0"  src="https://freight.cargo.site/w/600/i/4c3ea65d43fddaf6fee6190cb6ac4357c3128ef86ffb8fc0e179e17a48e8d45b/1.jpg" /&#62;
	
	
	&#60;img width="1667" height="2500" width_o="1667" height_o="2500" data-src="https://freight.cargo.site/t/original/i/6a69b8cced9e48de335e71c638ff0cfd4cef70fc195fadc6f8ab0c787fe7bf0d/Caja-Lobster_01a-1.jpg" data-mid="233363189" border="0"  src="https://freight.cargo.site/w/1000/i/6a69b8cced9e48de335e71c638ff0cfd4cef70fc195fadc6f8ab0c787fe7bf0d/Caja-Lobster_01a-1.jpg" /&#62;
	
BRAND GUARDIANBranding de Project Lobster&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Durante cuatro años me sumé al equipo para crear la marca ejerciendo como Directora de arte y Diseñadora gráfica. A lo largo de estos años pude crear distintas campañas, todo el imaginario visual de la marca, interiorismo y puntos de comunicación de las tiendas; gestionando un equipo externo de más de 10 personas.


&#60;img width="700" height="1050" width_o="700" height_o="1050" data-src="https://freight.cargo.site/t/original/i/c975ad6d6fbefcac5d1cb06ea46bd80f110eb34957c6b30d68e74cc47bf83272/4.jpg" data-mid="233363040" border="0"  src="https://freight.cargo.site/w/700/i/c975ad6d6fbefcac5d1cb06ea46bd80f110eb34957c6b30d68e74cc47bf83272/4.jpg" /&#62;
&#60;img width="700" height="1050" width_o="700" height_o="1050" data-src="https://freight.cargo.site/t/original/i/d477f367945a8369d011d2d1e351facb7cb240001cd14a5ac0e5475a8304deb0/1.jpg" data-mid="233363095" border="0"  src="https://freight.cargo.site/w/700/i/d477f367945a8369d011d2d1e351facb7cb240001cd14a5ac0e5475a8304deb0/1.jpg" /&#62;


&#60;img width="700" height="1050" width_o="700" height_o="1050" data-src="https://freight.cargo.site/t/original/i/b2303502fbb90e4ec0a473ee760363a568b37da31b86ceba269f59dd874842fe/2.jpg" data-mid="233363078" border="0"  src="https://freight.cargo.site/w/700/i/b2303502fbb90e4ec0a473ee760363a568b37da31b86ceba269f59dd874842fe/2.jpg" /&#62;
&#60;img width="700" height="1050" width_o="700" height_o="1050" data-src="https://freight.cargo.site/t/original/i/6bed47413a52cf457b845942c6bd540056a674caa3213a7ce3f39f1df3d2c1c6/3.jpg" data-mid="233363041" border="0"  src="https://freight.cargo.site/w/700/i/6bed47413a52cf457b845942c6bd540056a674caa3213a7ce3f39f1df3d2c1c6/3.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Moodboard</title>
				
		<link>https://andreaarques.com/Moodboard</link>

		<pubDate>Wed, 30 Mar 2022 19:56:48 +0000</pubDate>

		<dc:creator>Andrea Arqués &#124; Branding and Creative Direction</dc:creator>

		<guid isPermaLink="true">https://andreaarques.com/Moodboard</guid>

		<description>
	&#38;nbsp;Una ventana a todo lo que me gusta.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Momentos, piezas que me acompañan, libros que me interesan, personas a las que admiro, cosas que escucho. Todo lo que nutren mi forma de ver y entender la creatividad y el diseño.


	&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/0a11f13532c6cd57cf35590965d0ad00f6e10692d730281e89d75fc0c5ae9675/cestita.png" data-mid="233381538" border="0" data-scale="65" data-draggable src="https://freight.cargo.site/w/800/i/0a11f13532c6cd57cf35590965d0ad00f6e10692d730281e89d75fc0c5ae9675/cestita.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp;


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ce7dcc047dbfcd859ffb2efb952c9d52801f8208ea254d5b1ff521d3cfc6e511/el-elogio-de-la-sombra.png" data-mid="181612108" border="0" data-scale="53" data-draggable src="https://freight.cargo.site/w/1000/i/ce7dcc047dbfcd859ffb2efb952c9d52801f8208ea254d5b1ff521d3cfc6e511/el-elogio-de-la-sombra.png" /&#62;
&#60;img width="494" height="564" width_o="494" height_o="564" data-src="https://freight.cargo.site/t/original/i/1778c533be8e17cf18f924cf25c7b21b03980db548707dcc0b35f177967be195/Sin-titulo-1.png" data-mid="218094305" border="0" data-scale="47" data-draggable src="https://freight.cargo.site/w/494/i/1778c533be8e17cf18f924cf25c7b21b03980db548707dcc0b35f177967be195/Sin-titulo-1.png" /&#62;

&#60;img width="843" height="1000" width_o="843" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6520a77690b4e3cf9a2c32b2a3e59b9bb559f07ade691da7e473e772c8a68944/aesop.png" data-mid="181615759" border="0" data-scale="69" data-draggable src="https://freight.cargo.site/w/843/i/6520a77690b4e3cf9a2c32b2a3e59b9bb559f07ade691da7e473e772c8a68944/aesop.png" /&#62;
&#60;img width="1390" height="1674" width_o="1390" height_o="1674" data-src="https://freight.cargo.site/t/original/i/6de077a8a106f83705854811cb04e2648eefe9ec18332e1cd88355d7a6296e4f/triangolochairframa.png" data-mid="218093841" border="0" data-scale="76" data-draggable src="https://freight.cargo.site/w/1000/i/6de077a8a106f83705854811cb04e2648eefe9ec18332e1cd88355d7a6296e4f/triangolochairframa.png" /&#62;

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="800" height="523" width_o="800" height_o="523" data-src="https://freight.cargo.site/t/original/i/74f0782edceab68412b9f39cee49a6520795e07b81224f180c778916b282026b/13-rue-percebe-000.png" data-mid="240994499" border="0" data-scale="47" src="https://freight.cargo.site/w/800/i/74f0782edceab68412b9f39cee49a6520795e07b81224f180c778916b282026b/13-rue-percebe-000.png" /&#62;

&#60;img width="842" height="1334" width_o="842" height_o="1334" data-src="https://freight.cargo.site/t/original/i/7ac2688850d3250d3eb3caf469292c3d1e5cd976344e116420ac1d280ad7d043/lepuzz_puzzle.jpg" data-mid="200094572" border="0" data-scale="53" data-draggable data-rotation="-10" src="https://freight.cargo.site/w/842/i/7ac2688850d3250d3eb3caf469292c3d1e5cd976344e116420ac1d280ad7d043/lepuzz_puzzle.jpg" /&#62;


 &#38;nbsp;&#38;nbsp;&#60;img width="1659" height="3008" width_o="1659" height_o="3008" data-src="https://freight.cargo.site/t/original/i/57dd6fb531b191bdf48c3c2bec3f69536bbaf51434fdf9a1556e87b161079e43/14-milk-glass-bottle-png.png" data-mid="146426767" border="0" data-scale="35" data-no-zoom data-draggable src="https://freight.cargo.site/w/1000/i/57dd6fb531b191bdf48c3c2bec3f69536bbaf51434fdf9a1556e87b161079e43/14-milk-glass-bottle-png.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
 &#38;nbsp;&#38;nbsp; aunque soy intolerante :((( &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;

&#60;img width="2891" height="1624" width_o="2891" height_o="1624" data-src="https://freight.cargo.site/t/original/i/34e94d7b4c6b5c9d39d0c643464fc8ee98a7ed0770689a46af53725c264dbe2d/33b029015ccf378bb9f7a5e9d4c525b26353299a-10492x7869.png-w5000-q75-outputwebp-1.png" data-mid="250438593" border="0" data-scale="79" data-draggable src="https://freight.cargo.site/w/1000/i/34e94d7b4c6b5c9d39d0c643464fc8ee98a7ed0770689a46af53725c264dbe2d/33b029015ccf378bb9f7a5e9d4c525b26353299a-10492x7869.png-w5000-q75-outputwebp-1.png" /&#62;


&#60;img width="1528" height="1308" width_o="1528" height_o="1308" data-src="https://freight.cargo.site/t/original/i/f6f8d688518519282e776d1b15683d2f53552f238c0d95252d5bf69755d0e4fd/incense-holder-raw-walden.png" data-mid="222873528" border="0" data-scale="93" data-draggable src="https://freight.cargo.site/w/1000/i/f6f8d688518519282e776d1b15683d2f53552f238c0d95252d5bf69755d0e4fd/incense-holder-raw-walden.png" /&#62;


&#60;img width="1166" height="1566" width_o="1166" height_o="1566" data-src="https://freight.cargo.site/t/original/i/6da2de6cf9a60fe6f7753f6608fb43f3a5eafffb06ca119a6ce92e87201b0fcc/Captura-de-pantalla-2024-12-04-a-las-16.46.41.png" data-mid="222875049" border="0" data-scale="51" data-draggable src="https://freight.cargo.site/w/1000/i/6da2de6cf9a60fe6f7753f6608fb43f3a5eafffb06ca119a6ce92e87201b0fcc/Captura-de-pantalla-2024-12-04-a-las-16.46.41.png" /&#62;


&#60;img width="1100" height="1100" width_o="1100" height_o="1100" data-src="https://freight.cargo.site/t/original/i/c417140fbc0cf6b6cb5a83a8c6e122f05c76b768910770f68bbcdc640e0194d5/101002520-1.png" data-mid="194467453" border="0" data-scale="74" data-draggable src="https://freight.cargo.site/w/1000/i/c417140fbc0cf6b6cb5a83a8c6e122f05c76b768910770f68bbcdc640e0194d5/101002520-1.png" /&#62;


&#60;img width="511" height="666" width_o="511" height_o="666" data-src="https://freight.cargo.site/t/original/i/c5671e7f1986ad01f03b5296e85dba486db0367a17273637f43f2fd8eed53689/16206601384691.jpg" data-mid="218094361" border="0" data-scale="69" data-draggable src="https://freight.cargo.site/w/511/i/c5671e7f1986ad01f03b5296e85dba486db0367a17273637f43f2fd8eed53689/16206601384691.jpg" /&#62;


&#60;img width="3139" height="2134" width_o="3139" height_o="2134" data-src="https://freight.cargo.site/t/original/i/6957b43c64c3920189e89f22cd4c12f3eb571ba6911e6df7a55fd95cb5f1730b/47a7cb84f66b27868bec2d2ae5e1546b19e8092c-10936x8201.png-w5000-q75-outputwebp-1.png" data-mid="250438591" border="0" data-draggable src="https://freight.cargo.site/w/1000/i/6957b43c64c3920189e89f22cd4c12f3eb571ba6911e6df7a55fd95cb5f1730b/47a7cb84f66b27868bec2d2ae5e1546b19e8092c-10936x8201.png-w5000-q75-outputwebp-1.png" /&#62;


&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e6c9894a6719925abe1f3ad3ec3e7099619b35ae73ec51ec5c96b891d84ef7b0/ikea.png" data-mid="146218777" border="0" data-scale="100" data-no-zoom data-draggable src="https://freight.cargo.site/w/1000/i/e6c9894a6719925abe1f3ad3ec3e7099619b35ae73ec51ec5c96b891d84ef7b0/ikea.png" /&#62;

&#60;img width="880" height="1092" width_o="880" height_o="1092" data-src="https://freight.cargo.site/t/original/i/52f19084953f153e3acd3e9321794094bde98f57fbb97f3be37fe56773902d7a/Captura-de-pantalla-2024-12-04-a-las-16.36.16.png" data-mid="222874322" border="0" data-scale="92" data-draggable src="https://freight.cargo.site/w/880/i/52f19084953f153e3acd3e9321794094bde98f57fbb97f3be37fe56773902d7a/Captura-de-pantalla-2024-12-04-a-las-16.36.16.png" /&#62;

&#60;img width="923" height="1046" width_o="923" height_o="1046" data-src="https://freight.cargo.site/t/original/i/0168c07629b6695100b342b93c8d712f9a250444e2ad08d14fc7d38383cd4f85/Crocs.png" data-mid="250331698" border="0" data-scale="63" data-draggable src="https://freight.cargo.site/w/923/i/0168c07629b6695100b342b93c8d712f9a250444e2ad08d14fc7d38383cd4f85/Crocs.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
&#60;img width="922" height="1024" width_o="922" height_o="1024" data-src="https://freight.cargo.site/t/original/i/2738d749356e5d7dd6fa02d8ca02011f740b847815ab4efb86e08b13d0e82159/wiggle1.png" data-mid="181615176" border="0" data-scale="64" data-draggable src="https://freight.cargo.site/w/922/i/2738d749356e5d7dd6fa02d8ca02011f740b847815ab4efb86e08b13d0e82159/wiggle1.png" /&#62;
&#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="596" height="829" width_o="596" height_o="829" data-src="https://freight.cargo.site/t/original/i/76f8d27a67ad6268bb65d3e4f952b292563ef069f78f2a3f8a6e0dfbd5a5c132/Nueva-Objetividad-alemana-1.jpg" data-mid="231568770" border="0" data-scale="75" data-draggable src="https://freight.cargo.site/w/596/i/76f8d27a67ad6268bb65d3e4f952b292563ef069f78f2a3f8a6e0dfbd5a5c132/Nueva-Objetividad-alemana-1.jpg" /&#62;


&#60;img width="1983" height="2051" width_o="1983" height_o="2051" data-src="https://freight.cargo.site/t/original/i/d27b144dd014935c5eb546fdbe9300940a5c558ee0f04983f7f25d97d4d55e51/de52eb2a9779aca56af7d5dbe8fb4f169459aa6d-7204x5403.png-w5000-q75-outputwebp-1.png" data-mid="250438590" border="0" data-scale="62" data-draggable src="https://freight.cargo.site/w/1000/i/d27b144dd014935c5eb546fdbe9300940a5c558ee0f04983f7f25d97d4d55e51/de52eb2a9779aca56af7d5dbe8fb4f169459aa6d-7204x5403.png-w5000-q75-outputwebp-1.png" /&#62;


&#60;img width="1049" height="428" width_o="1049" height_o="428" data-src="https://freight.cargo.site/t/original/i/27e43da3375fb3948055247e309b05a3b98109772671cc20ce1aefcab0cfc564/tabi.png" data-mid="222875600" border="0" data-scale="100" data-draggable src="https://freight.cargo.site/w/1000/i/27e43da3375fb3948055247e309b05a3b98109772671cc20ce1aefcab0cfc564/tabi.png" /&#62;


	&#60;img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f86bd08f144a16e70125735e1f4487da8b1cf42525f764f9bfd9cd50691304e6/enzomarichair.png" data-mid="217990858" border="0" data-scale="92" data-draggable src="https://freight.cargo.site/w/1000/i/f86bd08f144a16e70125735e1f4487da8b1cf42525f764f9bfd9cd50691304e6/enzomarichair.png" /&#62;

&#60;img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/aa57c0ccd035cbade7aae8cdcfba2b3ac4253090e5fe7b664dfc0171a9931771/rummikub.png" data-mid="225031347" border="0" data-scale="23" data-draggable src="https://freight.cargo.site/w/512/i/aa57c0ccd035cbade7aae8cdcfba2b3ac4253090e5fe7b664dfc0171a9931771/rummikub.png" /&#62;
&#60;img width="1571" height="1499" width_o="1571" height_o="1499" data-src="https://freight.cargo.site/t/original/i/3b720eba91e9c02989d625d79ad8101aa70cc5492b3b0d80f3c564e89544581f/2025-02-27-0015.jpg" data-mid="238758926" border="0" data-scale="63" data-draggable src="https://freight.cargo.site/w/1000/i/3b720eba91e9c02989d625d79ad8101aa70cc5492b3b0d80f3c564e89544581f/2025-02-27-0015.jpg" /&#62;


&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="294" height="153" width_o="294" height_o="153" data-src="https://freight.cargo.site/t/original/i/f387f40747b8e768f75402613ec0a8bfb5b822b649ba060802a5e1940b6d9b17/img_ticket06.png" data-mid="222873560" border="0" data-scale="30" data-draggable data-rotation="-17.5" src="https://freight.cargo.site/w/294/i/f387f40747b8e768f75402613ec0a8bfb5b822b649ba060802a5e1940b6d9b17/img_ticket06.png" /&#62;&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/d256b42607f924d2fc8f67516e4b3c3b0b5d2c0362416d491876e135da1eb8ba/4c54d3b67150f58dc2eaecb13808ccd7.jpg" data-mid="250342068" border="0" data-scale="42" data-draggable src="https://freight.cargo.site/w/500/i/d256b42607f924d2fc8f67516e4b3c3b0b5d2c0362416d491876e135da1eb8ba/4c54d3b67150f58dc2eaecb13808ccd7.jpg" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="524" height="1200" width_o="524" height_o="1200" data-src="https://freight.cargo.site/t/original/i/935190443706737c714233dc37ac3f5e6d308179bb804f9ecf490da033a9d484/44bb3089696df5c76888c601fab3a5c1.png" data-mid="138141877" border="0" data-scale="21" data-no-zoom data-draggable src="https://freight.cargo.site/w/524/i/935190443706737c714233dc37ac3f5e6d308179bb804f9ecf490da033a9d484/44bb3089696df5c76888c601fab3a5c1.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;


&#60;img width="1840" height="1200" width_o="1840" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1f81f39b31de2f99e41501b633480dffd2d8272183bf9db104a8fd816db75b71/P-INSTANT-CITY-P02.jpg" data-mid="238760051" border="0" data-scale="77" data-draggable src="https://freight.cargo.site/w/1000/i/1f81f39b31de2f99e41501b633480dffd2d8272183bf9db104a8fd816db75b71/P-INSTANT-CITY-P02.jpg" /&#62;&#60;img width="800" height="799" width_o="800" height_o="799" data-src="https://freight.cargo.site/t/original/i/b4fcf7582c591b66aeda76585751da28870a6c91da170ed98744304ce0ec12fe/muji.png" data-mid="138142127" border="0" data-scale="34" data-no-zoom data-draggable data-rotation="-22.5" src="https://freight.cargo.site/w/800/i/b4fcf7582c591b66aeda76585751da28870a6c91da170ed98744304ce0ec12fe/muji.png" /&#62;
&#60;img width="400" height="480" width_o="400" height_o="480" data-src="https://freight.cargo.site/t/original/i/7af2a91e8c7cadd1a61020c3c3d088db635b1ced1fd26738f07c018f71bda815/clippy-windows-11-microsoft.gif" data-mid="144193575" border="0" data-scale="62" data-draggable src="https://freight.cargo.site/w/400/i/7af2a91e8c7cadd1a61020c3c3d088db635b1ced1fd26738f07c018f71bda815/clippy-windows-11-microsoft.gif" /&#62;&#60;img width="805" height="1151" width_o="805" height_o="1151" data-src="https://freight.cargo.site/t/original/i/32ebe7ab876a3206ddb9b5951ca1a4da74a29388f5ad5f0dcee15d736c99ef4c/AD010119_object_lesson_gehry_06_resized.png" data-mid="181615197" border="0" data-scale="90" data-draggable src="https://freight.cargo.site/w/805/i/32ebe7ab876a3206ddb9b5951ca1a4da74a29388f5ad5f0dcee15d736c99ef4c/AD010119_object_lesson_gehry_06_resized.png" /&#62;


&#60;img width="602" height="600" width_o="602" height_o="600" data-src="https://freight.cargo.site/t/original/i/1b0e63eedd756a045ab44e5543a523b564473f1e481aaa3004b3400843b7a18b/su-apartamento-parisino-1605861981.jpg" data-mid="218094608" border="0" data-scale="67" data-draggable src="https://freight.cargo.site/w/602/i/1b0e63eedd756a045ab44e5543a523b564473f1e481aaa3004b3400843b7a18b/su-apartamento-parisino-1605861981.jpg" /&#62;


&#60;img width="884" height="1096" width_o="884" height_o="1096" data-src="https://freight.cargo.site/t/original/i/dab17cae533f591d3735686acb6da8017975546a382e8d4b5b3f919e1d822795/Captura-de-pantalla-2024-12-04-a-las-16.54.39.png" data-mid="222878023" border="0" data-scale="100" data-draggable src="https://freight.cargo.site/w/884/i/dab17cae533f591d3735686acb6da8017975546a382e8d4b5b3f919e1d822795/Captura-de-pantalla-2024-12-04-a-las-16.54.39.png" /&#62;


&#60;img width="620" height="643" width_o="620" height_o="643" data-src="https://freight.cargo.site/t/original/i/178e61ed275639a6c9339125cc18816a5c2b79e72df6e9633aa999ae64c72c17/tombatruites.png" data-mid="250080656" border="0" data-scale="73" data-draggable src="https://freight.cargo.site/w/620/i/178e61ed275639a6c9339125cc18816a5c2b79e72df6e9633aa999ae64c72c17/tombatruites.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Cine Capri</title>
				
		<link>https://andreaarques.com/Cine-Capri</link>

		<pubDate>Sun, 19 Jul 2026 12:26:54 +0000</pubDate>

		<dc:creator>Andrea Arqués &#124; Branding and Creative Direction</dc:creator>

		<guid isPermaLink="true">https://andreaarques.com/Cine-Capri</guid>

		<description>
	

&#60;img width="803" height="291" width_o="803" height_o="291" data-src="https://freight.cargo.site/t/original/i/4c69ea9203d2d26001012c1d5b12d9816efad634ddf879381dadfac21091b166/logo.svg" data-mid="250520038" border="0" data-scale="20" src="https://freight.cargo.site/w/803/i/4c69ea9203d2d26001012c1d5b12d9816efad634ddf879381dadfac21091b166/logo.svg" /&#62;


	SOBRE EL PROYECTO&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
CinemaCapri es el último cine en activo de El Prat de Llobregat. Este proyecto conceptual explora cómo una institución cultural con casi sesenta años de historia puede actualizar su identidad para seguir siendo relevante sin renunciar a su carácter.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; La propuesta parte de una idea clara: preservar aquello que hace reconocible al cine y reinterpretarlo desde un lenguaje contemporáneo. La estrategia desplaza el foco de la nostalgia hacia la experiencia de ir al cine, reforzando su papel como espacio cultural de proximidad y punto de encuentro para la ciudad.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; La identidad visual toma como punto de partida los propios elementos del edificio y de la sala. El granate de las butacas —que llevan acogiendo espectadores desde hace décadas— se convierte en el eje cromático del sistema; la arquitectura inspira las composiciones, la señalética y las aplicaciones; y la web traslada la icónica fachada del Capri a una navegación vertical que convierte el recorrido digital en una extensión del propio edificio.


	SERVICIOS
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
&#38;nbsp; Identidad visual&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Narrativa
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Identidad verbal&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Diseño web&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Aplicaciones

	
	&#60;img width="1079" height="1348" width_o="1079" height_o="1348" data-src="https://freight.cargo.site/t/original/i/428bf15cf5ee01555d0b66f89a5853c3922a8b98609be4f6fd2a8a14eb46de4b/CAT-11.jpg" data-mid="250520051" border="0"  src="https://freight.cargo.site/w/1000/i/428bf15cf5ee01555d0b66f89a5853c3922a8b98609be4f6fd2a8a14eb46de4b/CAT-11.jpg" /&#62;
	&#60;img width="1079" height="1348" width_o="1079" height_o="1348" data-src="https://freight.cargo.site/t/original/i/cb9275d0f1ca4dcef2a9bd060b868ba362ac0416d5f7f0b1cb3088116b6cee72/Logo.jpg" data-mid="250538361" border="0"  src="https://freight.cargo.site/w/1000/i/cb9275d0f1ca4dcef2a9bd060b868ba362ac0416d5f7f0b1cb3088116b6cee72/Logo.jpg" /&#62;


&#60;img width="2374" height="1348" width_o="2374" height_o="1348" data-src="https://freight.cargo.site/t/original/i/c273438452871050e6b50b935cd6703c4cd0e106cbf7bf24599253cc5b0b977b/CAT-7.jpg" data-mid="250520054" border="0"  src="https://freight.cargo.site/w/1000/i/c273438452871050e6b50b935cd6703c4cd0e106cbf7bf24599253cc5b0b977b/CAT-7.jpg" /&#62;


	&#60;img width="1079" height="1348" width_o="1079" height_o="1348" data-src="https://freight.cargo.site/t/original/i/ac5b6413f15de732b7f2f4736ccccf35730e90c57e13d95da275f2438e197515/CAT12.jpg" data-mid="250520052" border="0"  src="https://freight.cargo.site/w/1000/i/ac5b6413f15de732b7f2f4736ccccf35730e90c57e13d95da275f2438e197515/CAT12.jpg" /&#62;


	&#60;img width="1079" height="1348" width_o="1079" height_o="1348" data-src="https://freight.cargo.site/t/original/i/8e2aa7a01f0a6401bf414e39e58580ba858321b46ba89929c5065874d8e7d41f/CAT-3.jpg" data-mid="250520055" border="0"  src="https://freight.cargo.site/w/1000/i/8e2aa7a01f0a6401bf414e39e58580ba858321b46ba89929c5065874d8e7d41f/CAT-3.jpg" /&#62;

	&#60;img width="1079" height="1348" width_o="1079" height_o="1348" data-src="https://freight.cargo.site/t/original/i/8ea61f21945d6e6567354cc000c0414a7be804c3a9a512775c25ca994cbde3a4/CAT-10.jpg" data-mid="250520056" border="0"  src="https://freight.cargo.site/w/1000/i/8ea61f21945d6e6567354cc000c0414a7be804c3a9a512775c25ca994cbde3a4/CAT-10.jpg" /&#62;
&#60;img width="1079" height="1348" width_o="1079" height_o="1348" data-src="https://freight.cargo.site/t/original/i/c4ea9a1badb6b884669ef8f0f566315cd8082dbeebfed00d90fe6ccd9897c1a4/CAT-9.jpg" data-mid="250520058" border="0"  src="https://freight.cargo.site/w/1000/i/c4ea9a1badb6b884669ef8f0f566315cd8082dbeebfed00d90fe6ccd9897c1a4/CAT-9.jpg" /&#62;

	
	&#60;img width="2158" height="2696" width_o="2158" height_o="2696" data-src="https://freight.cargo.site/t/original/i/735b24d4c1d57b38d334cbdec126d231313047a89b64db5e817cfacccfadc3fe/CAT-12.jpg" data-mid="250520059" border="0"  src="https://freight.cargo.site/w/1000/i/735b24d4c1d57b38d334cbdec126d231313047a89b64db5e817cfacccfadc3fe/CAT-12.jpg" /&#62;
	&#60;img width="1079" height="1348" width_o="1079" height_o="1348" data-src="https://freight.cargo.site/t/original/i/91b131d438d1e24af64fb828352a79f75a1100eac27d3bf7dbccb4bf69979c4c/CAT-6.jpg" data-mid="250520060" border="0"  src="https://freight.cargo.site/w/1000/i/91b131d438d1e24af64fb828352a79f75a1100eac27d3bf7dbccb4bf69979c4c/CAT-6.jpg" /&#62;

	
	&#60;img width="1079" height="1348" width_o="1079" height_o="1348" data-src="https://freight.cargo.site/t/original/i/4406d8f7ea79cd6038fa1f8c43859eef84c2ae17cebca89ae295c301073b26e4/CAT.jpg" data-mid="250520061" border="0"  src="https://freight.cargo.site/w/1000/i/4406d8f7ea79cd6038fa1f8c43859eef84c2ae17cebca89ae295c301073b26e4/CAT.jpg" /&#62;

	&#60;img width="1079" height="1348" width_o="1079" height_o="1348" data-src="https://freight.cargo.site/t/original/i/029b65f61ad7d5d7cc3cd7f2f8b2603023fae728e950bf2cbf65684cad5b9ca0/CAT-1.jpg" data-mid="250520062" border="0"  src="https://freight.cargo.site/w/1000/i/029b65f61ad7d5d7cc3cd7f2f8b2603023fae728e950bf2cbf65684cad5b9ca0/CAT-1.jpg" /&#62;

	
	&#60;img width="1079" height="1348" width_o="1079" height_o="1348" data-src="https://freight.cargo.site/t/original/i/2a8aeea78e4a334039eff5e818d4ae7b15010a6da5eb9c57813a627df74f80f1/CAT.jpg" data-mid="250540467" border="0"  src="https://freight.cargo.site/w/1000/i/2a8aeea78e4a334039eff5e818d4ae7b15010a6da5eb9c57813a627df74f80f1/CAT.jpg" /&#62;
	&#60;img width="1079" height="1348" width_o="1079" height_o="1348" data-src="https://freight.cargo.site/t/original/i/4e4dd82456495514654f58a0b1c368648fae88a675f7f4d406ddb382f9978d7c/CAT-1.jpg" data-mid="250540466" border="0"  src="https://freight.cargo.site/w/1000/i/4e4dd82456495514654f58a0b1c368648fae88a675f7f4d406ddb382f9978d7c/CAT-1.jpg" /&#62;

	
	&#60;img width="2374" height="1348" width_o="2374" height_o="1348" data-src="https://freight.cargo.site/t/original/i/6b4996760113cc19db43c801387834f33dfa688a427ab0afd8b133259ef6accf/CAT-8.jpg" data-mid="250520063" border="0"  src="https://freight.cargo.site/w/1000/i/6b4996760113cc19db43c801387834f33dfa688a427ab0afd8b133259ef6accf/CAT-8.jpg" /&#62;


	&#60;img width="1079" height="1348" width_o="1079" height_o="1348" data-src="https://freight.cargo.site/t/original/i/d6713f6337a1e30545e9b113e5084243c0ceb32b0565e44bb8fbca3317b2c5c7/CAT-2.jpg" data-mid="250520065" border="0"  src="https://freight.cargo.site/w/1000/i/d6713f6337a1e30545e9b113e5084243c0ceb32b0565e44bb8fbca3317b2c5c7/CAT-2.jpg" /&#62;

	
	&#60;img width="2374" height="1348" width_o="2374" height_o="1348" data-src="https://freight.cargo.site/t/original/i/9c9f55f08f93f670ca88d2ca4e77395473bf71eb7688042a5da311b08e2cfb11/CAT-4.jpg" data-mid="250520066" border="0"  src="https://freight.cargo.site/w/1000/i/9c9f55f08f93f670ca88d2ca4e77395473bf71eb7688042a5da311b08e2cfb11/CAT-4.jpg" /&#62;


	&#38;nbsp;


Fotografías y archivo: CineCapri
Dirección creativa, diseño y narrativa: Andrea Arqués


	Proyecto Personal


	︎︎︎ Siguiente proyecto


</description>
		
	</item>
		
		
	<item>
		<title>Taqta</title>
				
		<link>https://andreaarques.com/Taqta</link>

		<pubDate>Thu, 29 Jan 2026 19:54:35 +0000</pubDate>

		<dc:creator>Andrea Arqués &#124; Branding and Creative Direction</dc:creator>

		<guid isPermaLink="true">https://andreaarques.com/Taqta</guid>

		<description>
	

&#60;img width="769" height="190" width_o="769" height_o="190" data-src="https://freight.cargo.site/t/original/i/cc35651425f237e86d4df09e2be5036d9ca0d573407e31b33c15d6f9543baac9/TAQTA.svg" data-mid="244163633" border="0" data-scale="16" src="https://freight.cargo.site/w/769/i/cc35651425f237e86d4df09e2be5036d9ca0d573407e31b33c15d6f9543baac9/TAQTA.svg" /&#62;


	SOBRE EL PROYECTO&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Taqta es un centro de innovación especializado en el desarrollo de soluciones lumínicas. Xavi, Genís y su equipo estudian y moldean la luz para integrarla en el día a día de las personas de forma inteligente, flexible y eficiente.  &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; El nuevo concepto de marca, I+D+Luz, sintetiza la esencia de Taqta introduciendo un eje estratégico diferenciador. A nivel narrativo, los casos de estudio se convierten en una herramienta clave para poner en valor su metodología de co-creación y una perspectiva circular que pretende transformar el modelo industrial tradicional.  
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;La revisión de la identidad visual nace del universo técnico y científico de la luz: esquemas ópticos, diagramas y planos enriquecen el imaginario original de la marca. Al mismo tiempo, la nueva dirección de arte combina la sobriedad racional del diseño de producto y la calidez de la rutina en el taller.&#38;nbsp; 


	SERVICIOSDesarrollado en Casa Bien.&#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp;Estrategia de coms.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Identidad visual&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Dirección de arte&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Aplicaciones

	
	&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c881c42d88018fae10a1193dfc86ccab2291d662128b549b04571584badc86eb/TAQTA_CasoEstudio_Web_01_V1-scaled-1.jpg" data-mid="244548762" border="0"  src="https://freight.cargo.site/w/1000/i/c881c42d88018fae10a1193dfc86ccab2291d662128b549b04571584badc86eb/TAQTA_CasoEstudio_Web_01_V1-scaled-1.jpg" /&#62;

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e340a1b6dc58b6346b5884cafacab4d651a3681cfb3577ec6ff392f623c358a0/2.jpg" data-mid="244163059" border="0"  src="https://freight.cargo.site/w/1000/i/e340a1b6dc58b6346b5884cafacab4d651a3681cfb3577ec6ff392f623c358a0/2.jpg" /&#62;
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	&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a3dd76a9b108284afb7c249bea6548f2657ee071409d84661c69f711a10b0c05/TAQTA_CasoEstudio_Web_04_V1-scaled.jpg-1.jpg" data-mid="244548763" border="0"  src="https://freight.cargo.site/w/1000/i/a3dd76a9b108284afb7c249bea6548f2657ee071409d84661c69f711a10b0c05/TAQTA_CasoEstudio_Web_04_V1-scaled.jpg-1.jpg" /&#62;


	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fdd1a3436861486d059f123635da7ce2adb054225b63ca33164c2acd077d9070/4.jpg" data-mid="244163119" border="0"  src="https://freight.cargo.site/w/1000/i/fdd1a3436861486d059f123635da7ce2adb054225b63ca33164c2acd077d9070/4.jpg" /&#62;

	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6f96ad0a3b4c9f2d5a9878ec4b8e8fe4a6fa05377e5cd822653b36635a15b63e/5.jpg" data-mid="244163121" border="0"  src="https://freight.cargo.site/w/1000/i/6f96ad0a3b4c9f2d5a9878ec4b8e8fe4a6fa05377e5cd822653b36635a15b63e/5.jpg" /&#62;

	
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	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/43e8a51694ae3ca06057e10dcc21a2c37943413d000c709f1555ebba6c563aa1/8.jpg" data-mid="244163241" border="0"  src="https://freight.cargo.site/w/1000/i/43e8a51694ae3ca06057e10dcc21a2c37943413d000c709f1555ebba6c563aa1/8.jpg" /&#62;

	
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	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ddc065e956b2ab478a3b63fc8ea3caae5709a527b7eec4ad46533046d748d561/10.jpg" data-mid="244163252" border="0"  src="https://freight.cargo.site/w/1000/i/ddc065e956b2ab478a3b63fc8ea3caae5709a527b7eec4ad46533046d748d561/10.jpg" /&#62;
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	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ca5fd7d8510cb79ef535345b07b2cfa837e257300a7904f12b61afbba5638dca/12.jpg" data-mid="244163276" border="0"  src="https://freight.cargo.site/w/1000/i/ca5fd7d8510cb79ef535345b07b2cfa837e257300a7904f12b61afbba5638dca/12.jpg" /&#62;
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	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3099d5becf5435b999a1dfa25c78973867829d61d5fac82ce716d08af0ce3eba/14.jpg" data-mid="244163358" border="0"  src="https://freight.cargo.site/w/1000/i/3099d5becf5435b999a1dfa25c78973867829d61d5fac82ce716d08af0ce3eba/14.jpg" /&#62;
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	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e3f753602eaa10080d9cc95ad61794ecf451ec59b944e140938a6ded126391a7/18.jpg" data-mid="244163396" border="0"  src="https://freight.cargo.site/w/1000/i/e3f753602eaa10080d9cc95ad61794ecf451ec59b944e140938a6ded126391a7/18.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b33446f9aff4514c7fddbfc4c6c98f28bfa8240ba6cfe1da023c7e0198c656b2/20.jpg" data-mid="244163397" border="0"  src="https://freight.cargo.site/w/1000/i/b33446f9aff4514c7fddbfc4c6c98f28bfa8240ba6cfe1da023c7e0198c656b2/20.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b9c3a64a08f5de7c3409d90e021dcbfc44049898c895c93ce309152d20a105aa/21.jpg" data-mid="244163400" border="0"  src="https://freight.cargo.site/w/1000/i/b9c3a64a08f5de7c3409d90e021dcbfc44049898c895c93ce309152d20a105aa/21.jpg" /&#62;

	
	&#60;img width="3240" height="4050" width_o="3240" height_o="4050" data-src="https://freight.cargo.site/t/original/i/90b9a830408ba5cc962865c2fd50463c75a5f86c66ffa7fea2cffd031102de8d/25.gif" data-mid="244163500" border="0"  src="https://freight.cargo.site/w/1000/i/90b9a830408ba5cc962865c2fd50463c75a5f86c66ffa7fea2cffd031102de8d/25.gif" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dc10420c67b480a013672ef88c7dc1e7d33f0f487c41fa5f07a8002668a097fc/26.jpg" data-mid="244163501" border="0"  src="https://freight.cargo.site/w/1000/i/dc10420c67b480a013672ef88c7dc1e7d33f0f487c41fa5f07a8002668a097fc/26.jpg" /&#62;

	
	&#60;img width="2048" height="2560" width_o="2048" height_o="2560" data-src="https://freight.cargo.site/t/original/i/f87de023c03aabdbfe0b1e7e968a8e88bddd47bc45d6a360f3e69830c33c0ab2/TAQTA_CasoEstudio_Web_23_V1-scaled-1.jpg" data-mid="244548773" border="0"  src="https://freight.cargo.site/w/1000/i/f87de023c03aabdbfe0b1e7e968a8e88bddd47bc45d6a360f3e69830c33c0ab2/TAQTA_CasoEstudio_Web_23_V1-scaled-1.jpg" /&#62;

	
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Dirección creativa: Andrea ArquésNarrativa y copies: Jordi Martínez
Dirección de arte: María Berlanga, Andrea Arqués


Diseño gráfico: María Berlanga

	
	︎︎︎ Siguiente proyecto


</description>
		
	</item>
		
		
	<item>
		<title>Desacord</title>
				
		<link>https://andreaarques.com/Desacord</link>

		<pubDate>Mon, 16 Mar 2026 20:51:56 +0000</pubDate>

		<dc:creator>Andrea Arqués &#124; Branding and Creative Direction</dc:creator>

		<guid isPermaLink="true">https://andreaarques.com/Desacord</guid>

		<description>
	

&#60;img width="1107" height="341" width_o="1107" height_o="341" data-src="https://freight.cargo.site/t/original/i/1cb285a3124ab127c2383ea73a569d2fd29c51edba1471872fa5b35ac835b743/desacord_logo.svg" data-mid="246125019" border="0" data-scale="21" src="https://freight.cargo.site/w/1000/i/1cb285a3124ab127c2383ea73a569d2fd29c51edba1471872fa5b35ac835b743/desacord_logo.svg" /&#62;


	SOBRE EL PROYECTO&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
Desacord es un ciclo de programación cultural donde la música clásica convive con disciplinas como la danza, las artes visuales o la poesía. Cinco días de conciertos, talleres y actividades para explorar una forma de vivir la clásica más accesible y cercana. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;La antigua prisión de Mataró se convierte en el escenario principal del ciclo, un espacio cargado de historia que invita tanto al público como a las artistas a liberarse de la rigidez del compás y a experimentar sin prejuicios. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;La identidad visual parte de las cinco líneas del pentagrama para construir un sistema que se expande y se contrae, generando composiciones rítmicas en patrones 4/4, uno de los compases más comunes en la música occidental. En paralelo, la tipografía conecta la ciudad con su pasado romano, reivindicando códigos antiguos desde una nueva perspectiva. 

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Porque la música clásica también puede ser popular. Y lo tradicional también puede convertirse en materia prima para experimentar.


	SERVICIOS
Desarrollado en Casa Bien
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Identidad visual&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Dirección de arte&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Aplicaciones on/off

	
	&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f43a4a8f6294c0e3323618a39a19e787db84ace97f686acaa526369371bb2b33/01.jpg" data-mid="246125020" border="0"  src="https://freight.cargo.site/w/1000/i/f43a4a8f6294c0e3323618a39a19e787db84ace97f686acaa526369371bb2b33/01.jpg" /&#62;

	
	&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/91c2f20aeca7d89e71eced98f8efea515373b342c1058a2148063ed63aa47c55/02.jpg" data-mid="246125026" border="0"  src="https://freight.cargo.site/w/1000/i/91c2f20aeca7d89e71eced98f8efea515373b342c1058a2148063ed63aa47c55/02.jpg" /&#62;
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	&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/eb8b0076572d20de433596bba1638e46cc39902733fb6df25fc29b9ce3d431b0/04.jpg" data-mid="246125029" border="0"  src="https://freight.cargo.site/w/1000/i/eb8b0076572d20de433596bba1638e46cc39902733fb6df25fc29b9ce3d431b0/04.jpg" /&#62;


	&#60;img width="2048" height="2560" width_o="2048" height_o="2560" data-src="https://freight.cargo.site/t/original/i/93d4e1f09a2dc00009ca27d8f206bf3438a023c9ae73a64425f33109e0d4102f/05.jpg" data-mid="246125042" border="0"  src="https://freight.cargo.site/w/1000/i/93d4e1f09a2dc00009ca27d8f206bf3438a023c9ae73a64425f33109e0d4102f/05.jpg" /&#62;

	&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/7f6adda05419d4b6822ff16bc227002de5b3895350d529491a008b16027af838/06.jpg" data-mid="246125052" border="0"  src="https://freight.cargo.site/w/1000/i/7f6adda05419d4b6822ff16bc227002de5b3895350d529491a008b16027af838/06.jpg" /&#62;

	
	&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a33471aa44de9a70a1fd3f22b0f19d2445f728cde8e9dbe871337824f86dfd7d/07.jpg" data-mid="246125053" border="0"  src="https://freight.cargo.site/w/1000/i/a33471aa44de9a70a1fd3f22b0f19d2445f728cde8e9dbe871337824f86dfd7d/07.jpg" /&#62;
	&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/1b19f459766e9b56096b45de7a901d233f25ecf38dbaa3f4725f7c8f3b22bbde/08.jpg" data-mid="246125054" border="0"  src="https://freight.cargo.site/w/1000/i/1b19f459766e9b56096b45de7a901d233f25ecf38dbaa3f4725f7c8f3b22bbde/08.jpg" /&#62;

	
	&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/ddba7dd50f357cdc067b4c20579fe5215444f9a12772d18499c35c907ad42155/09.jpg" data-mid="246125057" border="0"  src="https://freight.cargo.site/w/1000/i/ddba7dd50f357cdc067b4c20579fe5215444f9a12772d18499c35c907ad42155/09.jpg" /&#62;

	&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/29f6479a7739b1c4030b16a48d2a53d2a63653b011bed0b671e4c9c766e3058d/10.jpg" data-mid="246125058" border="0"  src="https://freight.cargo.site/w/1000/i/29f6479a7739b1c4030b16a48d2a53d2a63653b011bed0b671e4c9c766e3058d/10.jpg" /&#62;

	
	&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9ab98588149159c6ed8a8fb80895ad5587b1b18bd8b72f8aafe9918efcd5a6f7/11.jpg" data-mid="246125066" border="0"  src="https://freight.cargo.site/w/1000/i/9ab98588149159c6ed8a8fb80895ad5587b1b18bd8b72f8aafe9918efcd5a6f7/11.jpg" /&#62;

	
	&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b6b20779b962a7c8a4b97ce53b3d93cc7cf6c1dd386acbc81398d58278d1e572/12.jpg" data-mid="246125153" border="0"  src="https://freight.cargo.site/w/1000/i/b6b20779b962a7c8a4b97ce53b3d93cc7cf6c1dd386acbc81398d58278d1e572/12.jpg" /&#62;

	
	&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/00a4dc3b15c2f34cfcc7b073f763c35885fb1488c3aa14fd77cbd2e868b70937/13.jpg" data-mid="246125217" border="0"  src="https://freight.cargo.site/w/1000/i/00a4dc3b15c2f34cfcc7b073f763c35885fb1488c3aa14fd77cbd2e868b70937/13.jpg" /&#62;

	
	&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/44b67b8ab415488dc2a34e7b325614c3f0e8af97d51dce198f34f9667fb9aa6b/14.jpg" data-mid="246125310" border="0"  src="https://freight.cargo.site/w/1000/i/44b67b8ab415488dc2a34e7b325614c3f0e8af97d51dce198f34f9667fb9aa6b/14.jpg" /&#62;
	&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d49f523b53a4cf29fb1aeefbab62475b7048bf09e361b4b1f5733d3a26934094/15.jpg" data-mid="246125312" border="0"  src="https://freight.cargo.site/w/1000/i/d49f523b53a4cf29fb1aeefbab62475b7048bf09e361b4b1f5733d3a26934094/15.jpg" /&#62;

	
	&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9511d1566835c603a2d7e8f18387a475cc360e12b0e7b84e6c832cc5208825af/16.jpg" data-mid="246125321" border="0"  src="https://freight.cargo.site/w/1000/i/9511d1566835c603a2d7e8f18387a475cc360e12b0e7b84e6c832cc5208825af/16.jpg" /&#62;
	&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a1a77818fbc586f5ea8ff05789423e632ee2ce8e1a057b5cfdb6bd90a484cd10/17.jpg" data-mid="246125322" border="0"  src="https://freight.cargo.site/w/1000/i/a1a77818fbc586f5ea8ff05789423e632ee2ce8e1a057b5cfdb6bd90a484cd10/17.jpg" /&#62;

	
	&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0cb97465ef3ec855d59af2f56d1b700cdb2d8f412bf406c8cf98b885d3f8bb19/18.jpg" data-mid="246125325" border="0"  src="https://freight.cargo.site/w/1000/i/0cb97465ef3ec855d59af2f56d1b700cdb2d8f412bf406c8cf98b885d3f8bb19/18.jpg" /&#62;


Dirección creativa: Andrea Arqués.


Diseño gráfico: Maria Berlanga, Andrea Arqués

	
	︎︎︎ Siguiente proyecto


</description>
		
	</item>
		
		
	<item>
		<title>Smyl</title>
				
		<link>https://andreaarques.com/Smyl-1</link>

		<pubDate>Sun, 07 Dec 2025 12:15:37 +0000</pubDate>

		<dc:creator>Andrea Arqués &#124; Branding and Creative Direction</dc:creator>

		<guid isPermaLink="true">https://andreaarques.com/Smyl-1</guid>

		<description>
	

&#60;img width="641" height="288" width_o="641" height_o="288" data-src="https://freight.cargo.site/t/original/i/02ea27ae622dcc2e7205cd9d39e841a3c4f62778a408530d37be9777c17206f4/LogoSmyl.png" data-mid="241525949" border="0" data-scale="12" src="https://freight.cargo.site/w/641/i/02ea27ae622dcc2e7205cd9d39e841a3c4f62778a408530d37be9777c17206f4/LogoSmyl.png" /&#62;


	RETO &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
SMYL necesitaba definirse dentro de una categoría híbrida: entre el cuidado oral y la autoexpresión estética (grillz, joyas dentales). Su identidad inicial no lo comunicaba con claridad.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;El reto consistía en articular un posicionamiento distintivo orientado a un perfil más joven, construir una narrativa comprensible en una primera lectura y crear un sistema visual capaz de sostener campañas, web y packaging con coherencia.


SOLUCIÓN&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Tras varios workshops se ha traducido la propuesta de valor (salud dental, moda y estilo personal) a un universo visual propio, alejado del imaginario clínico o “wellness” que domina la categoría. 
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Se ha definido un posicionamiento y narrativa claros junto a un sistema visual adaptable que permite expresar la dualidad de la marca en vistas de la futura expansión de la marca. También se ha desarrollado una dirección de arte que conecta el producto con códigos de joyería y lifestyle, elevando la percepción de calidad y facilitando la conversión en espacios digitales.


	SERVICIOS
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
 Identidad visual&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Dirección de arte&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Diseño gráfico&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Aplicaciones

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4e1d321c812d8b0d66f02bd15893a7524cfa83d692f2b356a32724e0b7531416/Smyl-3.jpg" data-mid="241526307" border="0"  src="https://freight.cargo.site/w/1000/i/4e1d321c812d8b0d66f02bd15893a7524cfa83d692f2b356a32724e0b7531416/Smyl-3.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/60801294a774739e51ea3bafeea23fb9617420ea10253c278393fdc402aea1a6/Smyl-5.jpg" data-mid="241526253" border="0"  src="https://freight.cargo.site/w/1000/i/60801294a774739e51ea3bafeea23fb9617420ea10253c278393fdc402aea1a6/Smyl-5.jpg" /&#62;

	
	&#60;img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/aadfa7dae42d5f17a071428397d32eec6c0d1a3008c58764750c332be04c02ac/01.jpg" data-mid="241526238" border="0"  src="https://freight.cargo.site/w/1000/i/aadfa7dae42d5f17a071428397d32eec6c0d1a3008c58764750c332be04c02ac/01.jpg" /&#62;

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6a389515d167987444783037c7da2f6938f4cd3037bcc531a8f2662949445855/Smyl-10.jpg" data-mid="241526244" border="0"  src="https://freight.cargo.site/w/1000/i/6a389515d167987444783037c7da2f6938f4cd3037bcc531a8f2662949445855/Smyl-10.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cc0b415c8d5f1c80ebd6c87987e7aa378208753b8565a99f879a46b5a3b4186c/Smyl-13.jpg" data-mid="241526241" border="0"  src="https://freight.cargo.site/w/1000/i/cc0b415c8d5f1c80ebd6c87987e7aa378208753b8565a99f879a46b5a3b4186c/Smyl-13.jpg" /&#62;

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/17c71043f6b2c5b6e2bef050d8fe1674279b91bfc0a15fb1d76132da9837c403/Smyl-6.jpg" data-mid="241526254" border="0"  src="https://freight.cargo.site/w/1000/i/17c71043f6b2c5b6e2bef050d8fe1674279b91bfc0a15fb1d76132da9837c403/Smyl-6.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/260ef90f5cd588f4591fca5044940f8b60400106b696ff438ac5b192d29de4af/Smyl-8.jpg" data-mid="241526256" border="0"  src="https://freight.cargo.site/w/1000/i/260ef90f5cd588f4591fca5044940f8b60400106b696ff438ac5b192d29de4af/Smyl-8.jpg" /&#62;

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fad1ee8286008a6f7473ca1fdd36af6ad7f0f3878ca5f7688708aabc4fab9a70/Smyl-7.jpg" data-mid="241526266" border="0"  src="https://freight.cargo.site/w/1000/i/fad1ee8286008a6f7473ca1fdd36af6ad7f0f3878ca5f7688708aabc4fab9a70/Smyl-7.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4647cf5fe9fce24a9ff6880b893cb95c4ad941e25d8d6ba345d0731c95e37869/Smyl-9.jpg" data-mid="241526267" border="0"  src="https://freight.cargo.site/w/1000/i/4647cf5fe9fce24a9ff6880b893cb95c4ad941e25d8d6ba345d0731c95e37869/Smyl-9.jpg" /&#62;

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1b6bea3af4a98a77456ff60c672f924fddb3f63e4b12dd8c87b4e363e7a606a1/Smyl-15.jpg" data-mid="241526313" border="0"  src="https://freight.cargo.site/w/1000/i/1b6bea3af4a98a77456ff60c672f924fddb3f63e4b12dd8c87b4e363e7a606a1/Smyl-15.jpg" /&#62;

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d1ee7d7686a3ca83ccf6e21291ee1bb8b38b5683a3004c2f6bc9c504f425a457/Smyl-17.jpg" data-mid="241526268" border="0"  src="https://freight.cargo.site/w/1000/i/d1ee7d7686a3ca83ccf6e21291ee1bb8b38b5683a3004c2f6bc9c504f425a457/Smyl-17.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6af4142d62dc91127588090c3442a06887a795745dc5c556662907ad88c68f59/Smyl-4.jpg" data-mid="241526304" border="0"  src="https://freight.cargo.site/w/1000/i/6af4142d62dc91127588090c3442a06887a795745dc5c556662907ad88c68f59/Smyl-4.jpg" /&#62;

	
	&#60;img width="1632" height="2048" width_o="1632" height_o="2048" data-src="https://freight.cargo.site/t/original/i/a29f1f600c120fe3d6c6ea7abb7fb2e0d970edeb187458a66276e75f4ce5146c/Smyl-2.jpg" data-mid="241526583" border="0"  src="https://freight.cargo.site/w/1000/i/a29f1f600c120fe3d6c6ea7abb7fb2e0d970edeb187458a66276e75f4ce5146c/Smyl-2.jpg" /&#62;

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1595bdff017929ce09ce1195446577fec03e44fa588339a4524b38b16f831749/Smyl-16.jpg" data-mid="241526314" border="0"  src="https://freight.cargo.site/w/1000/i/1595bdff017929ce09ce1195446577fec03e44fa588339a4524b38b16f831749/Smyl-16.jpg" /&#62;
	

	&#60;img width="2916" height="4098" width_o="2916" height_o="4098" data-src="https://freight.cargo.site/t/original/i/f6cf8580104ad29812e449f34dab6f9c2c2600efaa1359ffe74479164476dd54/DTS_TEETH_by-Gedvile-Tamosiunaite_38.png" data-mid="241526618" border="0"  src="https://freight.cargo.site/w/1000/i/f6cf8580104ad29812e449f34dab6f9c2c2600efaa1359ffe74479164476dd54/DTS_TEETH_by-Gedvile-Tamosiunaite_38.png" /&#62;
	&#60;img width="2925" height="4096" width_o="2925" height_o="4096" data-src="https://freight.cargo.site/t/original/i/45c8b520ef11e38a5160a6fce5b0c41bf0ff6a7366c8ce9f66ca4b76731447ab/DTS_TEETH_by-Gedvile-Tamosiunaite_5_ret.png" data-mid="241526622" border="0"  src="https://freight.cargo.site/w/1000/i/45c8b520ef11e38a5160a6fce5b0c41bf0ff6a7366c8ce9f66ca4b76731447ab/DTS_TEETH_by-Gedvile-Tamosiunaite_5_ret.png" /&#62;

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fa6dac20dbd9e33c3a6db63ff9c8ed093a2e8ccd97af08375606de580a6ade24/da.jpg" data-mid="241526323" border="0"  src="https://freight.cargo.site/w/1000/i/fa6dac20dbd9e33c3a6db63ff9c8ed093a2e8ccd97af08375606de580a6ade24/da.jpg" /&#62;


	&#60;img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/946886d33b7c834bfd4c0392f1b21d1357a78f82b6603eaee61e703041f115a5/da-8.jpg" data-mid="241526592" border="0"  src="https://freight.cargo.site/w/1000/i/946886d33b7c834bfd4c0392f1b21d1357a78f82b6603eaee61e703041f115a5/da-8.jpg" /&#62;

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5043a7197567a73d9d1756ad7d594148137fd2bd3e742ad54080d0c46ffbecb6/da-1.jpg" data-mid="241526585" border="0"  src="https://freight.cargo.site/w/1000/i/5043a7197567a73d9d1756ad7d594148137fd2bd3e742ad54080d0c46ffbecb6/da-1.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a85a17b1409f0d2f2b8e0d31862434fde006adaf77bfdd0f89396e14f898d0a8/da-2.jpg" data-mid="241526586" border="0"  src="https://freight.cargo.site/w/1000/i/a85a17b1409f0d2f2b8e0d31862434fde006adaf77bfdd0f89396e14f898d0a8/da-2.jpg" /&#62;

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/672af195b27a236fbc7be24810138aed75b031a9ad5fc637bc374ac552a6a82f/da-3.jpg" data-mid="241526610" border="0"  src="https://freight.cargo.site/w/1000/i/672af195b27a236fbc7be24810138aed75b031a9ad5fc637bc374ac552a6a82f/da-3.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b3ac87ff44d8a74b39d097316923381b9d32ad5eba799b436e7fa716c8232dd6/da-6.jpg" data-mid="241526593" border="0"  src="https://freight.cargo.site/w/1000/i/b3ac87ff44d8a74b39d097316923381b9d32ad5eba799b436e7fa716c8232dd6/da-6.jpg" /&#62;


Dirección creativa: Andrea Arqués
Naming: Andrea Arqués


Diseño gráfico: Andrea Arqués
Fotografías: Gedvile Tamosiunaite for DeathToStock

	
	︎︎︎ Siguiente proyecto


</description>
		
	</item>
		
		
	<item>
		<title>Sandra Disciplina Positiva</title>
				
		<link>https://andreaarques.com/Sandra-Disciplina-Positiva</link>

		<pubDate>Thu, 04 Dec 2025 21:38:43 +0000</pubDate>

		<dc:creator>Andrea Arqués &#124; Branding and Creative Direction</dc:creator>

		<guid isPermaLink="true">https://andreaarques.com/Sandra-Disciplina-Positiva</guid>

		<description>
	

	&#60;img width="332" height="225" width_o="332" height_o="225" data-src="https://freight.cargo.site/t/original/i/98a5f745a6a57347b1f5a3faabafaed504cbebc4c0cf3eb922124b3aea33f2d4/Logo.png" data-mid="241522755" border="0" data-scale="16" src="https://freight.cargo.site/w/332/i/98a5f745a6a57347b1f5a3faabafaed504cbebc4c0cf3eb922124b3aea33f2d4/Logo.png" /&#62;


	RETO &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
Creación de un sistema visual para una marca educativa especializada en Disciplina Positiva que acompaña y brinda herramientas educativas prácticas a familias desde la infancia hasta la adolescencia. &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
El reto era claro: su identidad inicial no reflejaba autoridad ni profesionalidad y, al mismo tiempo, necesitaba un sistema visual que simplificara conceptos complejos y facilitara su uso en talleres, redes y materiales formativos para menores de entre tres a dieciséis años.&#38;nbsp;

SOLUCIÓN&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Trabajando junto a la fundadora, desarrollamos una identidad visual que equilibra rigor y cercanía, permitiendo comunicar contenidos educativos prácticos sin perder calidez. Creamos un sistema modular, accesible y muy fácil de replicar con mínimos recursos que estructura la información de forma clara en todos los canales: desde materiales impresos hasta presentaciones y redes. También establecimos una dirección visual y de arte coherente que mejora la legibilidad, reduce la ambigüedad conceptual y facilita la preparación de nuevos contenidos y formaciones.


IMPACTO


&#38;nbsp; &#38;nbsp; ︎ Reducción del 50% del tiempo de preparación de contenidos
&#38;nbsp; &#38;nbsp; ︎ Percepción reforzada de profesionalidad y autoridad
&#38;nbsp; &#38;nbsp; ︎ Sistema flexible y adaptable a sus diversos públicos sin duplicar recursos.

&#38;nbsp; &#38;nbsp; ︎ Consistencia visual en todos sus soportes.


	SERVICIOS
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
 Identidad visual&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Dirección de arte&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Diseño gráfico&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Aplicaciones

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/614552992b3963b3677d4189b1c4744679b57fc42641e0ddeacb12ec30a04a96/c.jpg" data-mid="241525221" border="0"  src="https://freight.cargo.site/w/1000/i/614552992b3963b3677d4189b1c4744679b57fc42641e0ddeacb12ec30a04a96/c.jpg" /&#62;
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	&#60;img width="1632" height="2048" width_o="1632" height_o="2048" data-src="https://freight.cargo.site/t/original/i/4fc7d23e9e818ad4df2fc7bc865c6e36126a130b34023834d7b52279d87cf200/e.jpg" data-mid="241525458" border="0"  src="https://freight.cargo.site/w/1000/i/4fc7d23e9e818ad4df2fc7bc865c6e36126a130b34023834d7b52279d87cf200/e.jpg" /&#62;

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/702ea94aed09e167496610ad2eecff471688e4ff6cff4d2447d923972f7a8a3b/09.jpg" data-mid="241525455" border="0"  src="https://freight.cargo.site/w/1000/i/702ea94aed09e167496610ad2eecff471688e4ff6cff4d2447d923972f7a8a3b/09.jpg" /&#62;
	

Dirección creativa: Andrea Arqués
Naming: Andrea Arqués


Diseño gráfico: Andrea Arqués
Fotografías: Daniel Faro, for DeathToStock

	
	︎︎︎ Siguiente proyecto


</description>
		
	</item>
		
		
	<item>
		<title>Kinfill</title>
				
		<link>https://andreaarques.com/Kinfill</link>

		<pubDate>Sun, 07 Dec 2025 13:24:32 +0000</pubDate>

		<dc:creator>Andrea Arqués &#124; Branding and Creative Direction</dc:creator>

		<guid isPermaLink="true">https://andreaarques.com/Kinfill</guid>

		<description>
	

	&#60;img width="1043" height="391" width_o="1043" height_o="391" data-src="https://freight.cargo.site/t/original/i/f1eb2806a0a11b6fa03fa8e378510dabfa9e4435779793d76b3c6647e19b96cd/kinfill-logo.png" data-mid="241526703" border="0" data-scale="13" src="https://freight.cargo.site/w/1000/i/f1eb2806a0a11b6fa03fa8e378510dabfa9e4435779793d76b3c6647e19b96cd/kinfill-logo.png" /&#62;


	RETO &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; &#38;nbsp; &#38;nbsp; 
Kinfill necesitaba actualizar sus códigos visuales para reforzar su posicionamiento como marca europea de limpieza eco-premium. El reto consistía en traducir una propuesta sostenible —basada en formulaciones naturales y envases reutilizables— a un lenguaje visual sofisticado sin recurrir a clichés “eco”, evitando la estética verde tradicional del sector y alineando su presencia digital con un estilo de vida contemporáneo.

SOLUCIÓN&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;  &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Desde una colaboración freelance, se desarrolló una dirección visual que elevase la percepción de calidad de la marca y la posicionase dentro de un territorio lifestyle más aspiracional. Se redefinieron los códigos visuales para comunicar sostenibilidad desde la sobriedad y el diseño, no desde lo “natural” convencional. También estructuramos una dirección de arte fotográfica y un sistema digital coherente que conectase el producto con un hogar contemporáneo, minimalista y cuidado.


IMPACTO


&#38;nbsp; &#38;nbsp; ︎ Posicionamiento eco-premium reforzado&#38;nbsp; &#38;nbsp; ︎ Mayor percepción de calidad y coherencia en el ecosistema digital&#38;nbsp; &#38;nbsp; ︎ Dirección de arte refinada que conecta con un estilo doméstico contemporáneo.&#38;nbsp; &#38;nbsp; ︎ Lenguaje visual diferencial en una categoría saturada de clichés “eco”.


	SERVICIOS
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
 
 Identidad visual&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Dirección de arte&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Diseño gráfico&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Diseño web
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Packaging

	
	&#60;img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/156de39aafa09a20f0a50e1f58bb8612d703314adb03b76d0ebc9620467a455c/124.jpg" data-mid="241530831" border="0"  src="https://freight.cargo.site/w/1000/i/156de39aafa09a20f0a50e1f58bb8612d703314adb03b76d0ebc9620467a455c/124.jpg" /&#62;

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7f7804ed3fe46afd781d3c401829093be4f5cd23afcc7c37bed1450f0dc12363/125.jpg" data-mid="241530832" border="0"  src="https://freight.cargo.site/w/1000/i/7f7804ed3fe46afd781d3c401829093be4f5cd23afcc7c37bed1450f0dc12363/125.jpg" /&#62;
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	&#60;img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4ba9a1023166faa330ed8b91a12e5f8a9ca43d583dd3af72b099ed8b6ae28156/104.jpg" data-mid="241530835" border="0"  src="https://freight.cargo.site/w/1000/i/4ba9a1023166faa330ed8b91a12e5f8a9ca43d583dd3af72b099ed8b6ae28156/104.jpg" /&#62;

	
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	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1b2f7ece987cd4bf6a26f7fb2243dbf097f20351734c48d57adcbab95f83e4fb/115.jpg" data-mid="241530842" border="0"  src="https://freight.cargo.site/w/1000/i/1b2f7ece987cd4bf6a26f7fb2243dbf097f20351734c48d57adcbab95f83e4fb/115.jpg" /&#62;
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	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/98bb4e7c2cb9b89c5ca692a337f87e2f42af4d6b497fd1e252d954a5aa593851/106.jpg" data-mid="241530853" border="0"  src="https://freight.cargo.site/w/1000/i/98bb4e7c2cb9b89c5ca692a337f87e2f42af4d6b497fd1e252d954a5aa593851/106.jpg" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/24224f279aaca1fdc5ad5a0cdf17c969b14aeb52e84ae2bd7344e0966b60b140/111.jpg" data-mid="241530851" border="0"  src="https://freight.cargo.site/w/1000/i/24224f279aaca1fdc5ad5a0cdf17c969b14aeb52e84ae2bd7344e0966b60b140/111.jpg" /&#62;

	
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/35a80f10610a7717bf7e83207e5d42cb5ea127d85e6d7c83c9273a555e72c4a9/109.jpg" data-mid="241530848" border="0"  src="https://freight.cargo.site/w/1000/i/35a80f10610a7717bf7e83207e5d42cb5ea127d85e6d7c83c9273a555e72c4a9/109.jpg" /&#62;

	
Dirección creativa: Reda Jouahri


Dirección de arte y diseño gráfico: Andrea Arqués
Fotografías: Kinfill


	︎︎︎ Siguiente proyecto


</description>
		
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