https://andreaarques.com Andrea Arqués | Branding and Creative Direction Mon, 24 Aug 2026 19:36:22 +0000 https://andreaarques.com en https://andreaarques.com/Home Mon, 24 Aug 2026 07:24:31 +0000 Andrea Arqués | Branding and Creative Direction https://andreaarques.com/Home &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Dirijo equipos creativos dentro de marca. Conecto estrategia, creatividad y operaciones para hacer avanzar marcas desde dentro. Estrategia de Marca&nbsp;07 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Identidad Visual 11 <img width="1210" height="1920" width_o="1210" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3b1fadd0bbc32b3156fdbfbd2dbea5f18dcdcdc7f874e737a7fca37bbcc832cd/home_finas.jpg" data-mid="251516915" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3b1fadd0bbc32b3156fdbfbd2dbea5f18dcdcdc7f874e737a7fca37bbcc832cd/home_finas.jpg" />Coming Soon — Hausmann Anclando el oficio de la carpintería en el material que lo origina.



 Novameat Traduciendo la innovación alimentaria al idioma de la cocina profesional. <img width="736" height="694" width_o="736" height_o="694" data-src="https://freight.cargo.site/t/original/i/b3355605083b53935060f2a3ec823f7e0c19a67bb3251609897050b105d7d99f/taqta.jpg" data-mid="251516966" border="0" src="https://freight.cargo.site/w/736/i/b3355605083b53935060f2a3ec823f7e0c19a67bb3251609897050b105d7d99f/taqta.jpg" />Taqta Reposicionando a un fabricante de iluminación como centro de I+D de luz. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f60d1812511b824608a1d89f4bd1937fb243a9ff7228ac6574be2d6b7d4d24d5/Smyl-8.jpg" data-mid="251516932" border="0" src="https://freight.cargo.site/w/1000/i/f60d1812511b824608a1d89f4bd1937fb243a9ff7228ac6574be2d6b7d4d24d5/Smyl-8.jpg" />Smyl Trasladando el cuidado bucal del terreno clínico al de la autoexpresión. <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/dd6ae168ac7def02ccd12c163d2d419395011a555885ed0a6ccb2b0af43c2d11/02.jpg" data-mid="251516921" border="0" src="https://freight.cargo.site/w/1000/i/dd6ae168ac7def02ccd12c163d2d419395011a555885ed0a6ccb2b0af43c2d11/02.jpg" /> Festival Desacord Programando música clásica fuera de sus propias reglas. <img width="736" height="984" width_o="736" height_o="984" data-src="https://freight.cargo.site/t/original/i/c1b18bd30c02c3b6da892c4425e6af3047622294e85fa19e0e5b9589016e0c50/Rectangle-4.jpg" data-mid="251516983" border="0" src="https://freight.cargo.site/w/736/i/c1b18bd30c02c3b6da892c4425e6af3047622294e85fa19e0e5b9589016e0c50/Rectangle-4.jpg" />SDP Construyendo autoridad profesional para una marca educativa personal.


 <img width="736" height="512" width_o="736" height_o="512" data-src="https://freight.cargo.site/t/original/i/d106f904195ddd161f0b092102295c3728b9ce3fd78cfae5339a839a228dd386/Rectangle-5.jpg" data-mid="251516984" border="0" src="https://freight.cargo.site/w/736/i/d106f904195ddd161f0b092102295c3728b9ce3fd78cfae5339a839a228dd386/Rectangle-5.jpg" />Hannun Muebles hechos a mano en una categoría que fabrica en serie. <img width="736" height="820" width_o="736" height_o="820" data-src="https://freight.cargo.site/t/original/i/fb8a5b3d1e798da3af374b8bfe44387d4d8e94692be97350281a7e99b7d06f81/Rectangle-7.jpg" data-mid="251516985" border="0" src="https://freight.cargo.site/w/736/i/fb8a5b3d1e798da3af374b8bfe44387d4d8e94692be97350281a7e99b7d06f81/Rectangle-7.jpg" />Grupo Lacer Recuperando una marca corporativa diluida tras sus propios iconos. <img width="736" height="874" width_o="736" height_o="874" data-src="https://freight.cargo.site/t/original/i/7da75cb245e25a2daea5994812a734d544ec0f699362e88295eb8b0149434813/bec.jpg" data-mid="251517051" border="0" src="https://freight.cargo.site/w/736/i/7da75cb245e25a2daea5994812a734d544ec0f699362e88295eb8b0149434813/bec.jpg" /> Bec1972 Dando autoridad a una editora nueva en una categoría consagrada. <img width="736" height="578" width_o="736" height_o="578" data-src="https://freight.cargo.site/t/original/i/8f644402a13852dad53e5b3165378fa7b06474f2bdab8a5b424d0cca339086ac/lov.jpg" data-mid="251517053" border="0" src="https://freight.cargo.site/w/736/i/8f644402a13852dad53e5b3165378fa7b06474f2bdab8a5b424d0cca339086ac/lov.jpg" />LOV Ferments Escalando la fermentación del obrador al gran consumo. <img width="736" height="884" width_o="736" height_o="884" data-src="https://freight.cargo.site/t/original/i/ed978467c68d88a12d1ef0cc9b6f55289ae055b4cdf6a28ff9365fbfcf928f6e/myceutical.jpg" data-mid="251517054" border="0" src="https://freight.cargo.site/w/736/i/ed978467c68d88a12d1ef0cc9b6f55289ae055b4cdf6a28ff9365fbfcf928f6e/myceutical.jpg" />MyCeutical Una marca construida para desaparecer tras ser lanzada por terceros. <img width="736" height="748" width_o="736" height_o="748" data-src="https://freight.cargo.site/t/original/i/aa145a6311f4efa59c97e8e04c4803c93f9444c0f1bbb19c9527161102599bbb/capri.jpg" data-mid="251517055" border="0" src="https://freight.cargo.site/w/736/i/aa145a6311f4efa59c97e8e04c4803c93f9444c0f1bbb19c9527161102599bbb/capri.jpg" />CineCapri Manteniendo vigente un cine de barrio sin vivir de la nostalgia. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Mi trabajo empieza antes del brief: en el problema real que muchas veces no aparece en el encargo. Empecemos por ahí. https://andreaarques.com/Offsite Mon, 24 Aug 2026 09:54:27 +0000 Andrea Arqués | Branding and Creative Direction https://andreaarques.com/Offsite &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Diseñar también es dirigir conversaciones, alinear equipos y crear las condiciones para avanzar. Workshops, charlas y procesos compartidos. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b8a1ce9f63ea0564b4696ade1826edb798aff5bf5e28ba53d4509d62a737ddc1/1771788729892.jpg" data-mid="251520080" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b8a1ce9f63ea0564b4696ade1826edb798aff5bf5e28ba53d4509d62a737ddc1/1771788729892.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4a05f1720932031178ef9e7c01c20dc52762356be17721b56bc622fde11ab00a/ADGday_retoque.jpg" data-mid="251520081" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/4a05f1720932031178ef9e7c01c20dc52762356be17721b56bc622fde11ab00a/ADGday_retoque.jpg" /> <img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/19e39c0ace079414a31f8b0804839c72c959098131b7fca1e5148a44da9a1c4e/20260218_Xerrades-07-scaled.jpg" data-mid="251520082" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/19e39c0ace079414a31f8b0804839c72c959098131b7fca1e5148a44da9a1c4e/20260218_Xerrades-07-scaled.jpg" />2026 El Estado del Sector Creativo&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Presentación y moderación de una conversación con seis voces diversas y representativas del sector creativo actual durante el ADGDay en el Museu DHUB. 2024Workshop creativo para Cabify&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Liderazgo y diseño de una sesión creativa con el equipo de Cabify España, presencial y en remoto para un restyling de su identidad visual. <img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/beba93cad26b3165d1648f55cb8422183f13e7a1ca432a864da738079597acb8/Cabify-1.png" data-mid="251520036" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/beba93cad26b3165d1648f55cb8422183f13e7a1ca432a864da738079597acb8/Cabify-1.png" /> <img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/547b7fdf518a2ce54ee04db5c03bd52413f9c60e4a263ca6f2a826e8ebc1ba73/Cabify-2.png" data-mid="251520037" border="0" data-scale="53" src="https://freight.cargo.site/w/600/i/547b7fdf518a2ce54ee04db5c03bd52413f9c60e4a263ca6f2a826e8ebc1ba73/Cabify-2.png" /> <img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/a68c5bd960e57ea20db1784a8f61b1f7dbe1bb76cb9483fcbcb45dd99462d1d3/IMG_5391-3.jpg" data-mid="251520033" border="0" data-scale="58" src="https://freight.cargo.site/w/600/i/a68c5bd960e57ea20db1784a8f61b1f7dbe1bb76cb9483fcbcb45dd99462d1d3/IMG_5391-3.jpg" /><img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/555b87fff4687b3a85d1875f7b86aa5eb37e101aa82dfa495fdcbe6dffe37d50/bol_workshop.gif" data-mid="251520034" border="0" data-scale="39" src="https://freight.cargo.site/w/600/i/555b87fff4687b3a85d1875f7b86aa5eb37e101aa82dfa495fdcbe6dffe37d50/bol_workshop.gif" /> 2025 Workshop BOL Production House&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Workshop de marca para unir estrategia y creatividad para el rebranding de la productora BOL. Sesión de facilitación para más de 15 personas entre presencial y remoto. 2023Ponencia en Blanc Festival&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Coautoría y presentación de una charla sobre creatividad y estado del sector en uno de los festivales nacionales de diseño de referencia. <img width="1170" height="1752" width_o="1170" height_o="1752" data-src="https://freight.cargo.site/t/original/i/9b61bbc1afc4eed17d57dbeb40c3ee7bd21ade918236ee1e42c954928ae0e658/1.jpg" data-mid="251579134" border="0" src="https://freight.cargo.site/w/1000/i/9b61bbc1afc4eed17d57dbeb40c3ee7bd21ade918236ee1e42c954928ae0e658/1.jpg" /> <img width="1170" height="1752" width_o="1170" height_o="1752" data-src="https://freight.cargo.site/t/original/i/cbd5baf21f39cf54180908d01bac7682841e0fa3f3b5d37d0a9011a29b718745/2.jpg" data-mid="251579135" border="0" src="https://freight.cargo.site/w/1000/i/cbd5baf21f39cf54180908d01bac7682841e0fa3f3b5d37d0a9011a29b718745/2.jpg" /> <img width="1170" height="1752" width_o="1170" height_o="1752" data-src="https://freight.cargo.site/t/original/i/fb3b87b8c57ed8f71c8894986d5c2965f7648b8d7805b813201595301aeb3758/3.jpg" data-mid="251579136" border="0" src="https://freight.cargo.site/w/1000/i/fb3b87b8c57ed8f71c8894986d5c2965f7648b8d7805b813201595301aeb3758/3.jpg" /> <img width="1170" height="1752" width_o="1170" height_o="1752" data-src="https://freight.cargo.site/t/original/i/5f21e9ac76a7a0afcece143110e6b564705bb418e1ab84dc97d7f90595d3cad7/4.jpg" data-mid="251579137" border="0" src="https://freight.cargo.site/w/1000/i/5f21e9ac76a7a0afcece143110e6b564705bb418e1ab84dc97d7f90595d3cad7/4.jpg" /> <img width="1170" height="1752" width_o="1170" height_o="1752" data-src="https://freight.cargo.site/t/original/i/280d194a2ffad91f610e800b1364bd14ca37c74a43feaa03b291db394d206176/6.jpg" data-mid="251579139" border="0" src="https://freight.cargo.site/w/1000/i/280d194a2ffad91f610e800b1364bd14ca37c74a43feaa03b291db394d206176/6.jpg" /> 2025&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Lanzamiento&nbsp; Agencia &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Codirección creativa del evento de presentación una nueva agencia de Branding. Tanto el espacio, set design, catering como el discurso trasladan la nueva marca a una experiencia compartida.&nbsp; <img width="1292" height="1798" width_o="1292" height_o="1798" data-src="https://freight.cargo.site/t/original/i/b067251169538b485a1b8d9cfb7bdf3c214862a6fb8f46424076934c8bdd4ce2/CB01.jpg" data-mid="251577925" border="0" src="https://freight.cargo.site/w/1000/i/b067251169538b485a1b8d9cfb7bdf3c214862a6fb8f46424076934c8bdd4ce2/CB01.jpg" /> <img width="1292" height="1798" width_o="1292" height_o="1798" data-src="https://freight.cargo.site/t/original/i/5c0819b2e8ac1dab4810f0cfcdfe7feddc92c787816a4e7e2bd5ac6b27fbf79b/CB02.jpg" data-mid="251577942" border="0" src="https://freight.cargo.site/w/1000/i/5c0819b2e8ac1dab4810f0cfcdfe7feddc92c787816a4e7e2bd5ac6b27fbf79b/CB02.jpg" /> <img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/ad0d713563dd253544bbbbd70972a23bf26fb2d42afb17da7b446e59367775fa/1.jpg" data-mid="251520039" border="0" src="https://freight.cargo.site/w/600/i/ad0d713563dd253544bbbbd70972a23bf26fb2d42afb17da7b446e59367775fa/1.jpg" /> <img width="1440" height="1769" width_o="1440" height_o="1769" data-src="https://freight.cargo.site/t/original/i/8a614f965331f7da533bb153d084c11903b2ebfa19951846654cf25807efef51/andrearques_1712597292_3341830759830369150_250599588.jpg" data-mid="251577804" border="0" src="https://freight.cargo.site/w/1000/i/8a614f965331f7da533bb153d084c11903b2ebfa19951846654cf25807efef51/andrearques_1712597292_3341830759830369150_250599588.jpg" /> <img width="1440" height="1422" width_o="1440" height_o="1422" data-src="https://freight.cargo.site/t/original/i/03e8de06e2c94b3950b82662c0ad66f355467b8e9e6297c8f4796292b8964793/luz.jpg" data-mid="251577807" border="0" src="https://freight.cargo.site/w/1000/i/03e8de06e2c94b3950b82662c0ad66f355467b8e9e6297c8f4796292b8964793/luz.jpg" /> <img width="1440" height="1769" width_o="1440" height_o="1769" data-src="https://freight.cargo.site/t/original/i/7677ed36274391819bda95227107394d21c3d6a2663e6159184ba46af7d59d49/andrearques_1712597292_3341830759796915883_250599588.jpg" data-mid="251577809" border="0" src="https://freight.cargo.site/w/1000/i/7677ed36274391819bda95227107394d21c3d6a2663e6159184ba46af7d59d49/andrearques_1712597292_3341830759796915883_250599588.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/990fb6a144ea7f3aaf40a88041643e24f04ebf3e0dbc81abc2df792f72633c50/andrearques_1717001164_3378773114059701405_250599588.jpg" data-mid="251577805" border="0" src="https://freight.cargo.site/w/1000/i/990fb6a144ea7f3aaf40a88041643e24f04ebf3e0dbc81abc2df792f72633c50/andrearques_1717001164_3378773114059701405_250599588.jpg" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6afeeca807fc7cf7826ca0f8eedd74b1f88ccfd9fe0b6e1c94e2157fbc98919d/bastidaforwork_1715103300_3362760032275648291_30046536377.jpg" data-mid="251577806" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6afeeca807fc7cf7826ca0f8eedd74b1f88ccfd9fe0b6e1c94e2157fbc98919d/bastidaforwork_1715103300_3362760032275648291_30046536377.jpg" /> 2024Workshop Grupo Lacer&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Diseño y facilitación de una sesión estratégica para definir las bases del restyling de la marca del grupo Lacer. <img width="872" height="1174" width_o="872" height_o="1174" data-src="https://freight.cargo.site/t/original/i/a567cf56bbc7a647d081ea8493dd1cf357db7dd1bbdcc5041dda8ee8c9475d35/lacer01.png" data-mid="251579698" border="0" src="https://freight.cargo.site/w/872/i/a567cf56bbc7a647d081ea8493dd1cf357db7dd1bbdcc5041dda8ee8c9475d35/lacer01.png" /> <img width="872" height="1174" width_o="872" height_o="1174" data-src="https://freight.cargo.site/t/original/i/16e0e7156c67f755725f5f915f7aaac313caca2497379846fa9cc66ade4b2e19/lacer03.png" data-mid="251579700" border="0" src="https://freight.cargo.site/w/872/i/16e0e7156c67f755725f5f915f7aaac313caca2497379846fa9cc66ade4b2e19/lacer03.png" /> 2024Workshop creativo Hannun&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Sesión estratégica y de arquitectura de marca con el equipo directivo de Hannun y de sus submarcas. <img width="600" height="882" width_o="600" height_o="882" data-src="https://freight.cargo.site/t/original/i/2fc4f224c667919a0c5bbdb2b12b06acedc4efe08b04301d47d2ff13f4c4dcb8/hannun.jpg" data-mid="251583017" border="0" src="https://freight.cargo.site/w/600/i/2fc4f224c667919a0c5bbdb2b12b06acedc4efe08b04301d47d2ff13f4c4dcb8/hannun.jpg" /> <img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/34884b3d85de07de8a51558534c77a70c7d6e0fc62a64a02cb170d4a16bc8e29/4.jpg" data-mid="251520048" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/34884b3d85de07de8a51558534c77a70c7d6e0fc62a64a02cb170d4a16bc8e29/4.jpg" /> <img width="600" height="899" width_o="600" height_o="899" data-src="https://freight.cargo.site/t/original/i/f6e337f09ca740afde4aab510c2036d5633a36e367aea4a66ae1c9e1c68aac6d/3.jpg" data-mid="251520047" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/f6e337f09ca740afde4aab510c2036d5633a36e367aea4a66ae1c9e1c68aac6d/3.jpg" /> 2023Workshop creativo LŌV Ferments&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Diseño y dirección de una sesión creativa con el equipo para trabajar conjuntamente sobre su nueva identidad. <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/860b2febff672756c421706abad773b08845acefe32f98166109b682ab32fc7f/lovferments_1687888512_3134558491065238577_8139426140.jpg" data-mid="251580769" border="0" src="https://freight.cargo.site/w/1000/i/860b2febff672756c421706abad773b08845acefe32f98166109b682ab32fc7f/lovferments_1687888512_3134558491065238577_8139426140.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/40e4759676b82cae7b359b45195b285befe135c1cfc4c6a8c296ca7502f0d775/lovferments_1687888512_3134558491056827519_8139426140.jpg" data-mid="251580768" border="0" src="https://freight.cargo.site/w/1000/i/40e4759676b82cae7b359b45195b285befe135c1cfc4c6a8c296ca7502f0d775/lovferments_1687888512_3134558491056827519_8139426140.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/477e839886595097a44e1ee5782d58506d28bb61bdf5891bf9aba025191d6fd4/lovferments_1687888512_3134558491065358547_8139426140.jpg" data-mid="251580771" border="0" src="https://freight.cargo.site/w/1000/i/477e839886595097a44e1ee5782d58506d28bb61bdf5891bf9aba025191d6fd4/lovferments_1687888512_3134558491065358547_8139426140.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c1a1b249c5b80162073883e02f5f5def792d744426d60c63ea2ad75ce6d6ebd0/lovferments_1687888512_3134558491065325723_8139426140.jpg" data-mid="251580770" border="0" src="https://freight.cargo.site/w/1000/i/c1a1b249c5b80162073883e02f5f5def792d744426d60c63ea2ad75ce6d6ebd0/lovferments_1687888512_3134558491065325723_8139426140.jpg" /> https://andreaarques.com/About Mon, 24 Aug 2026 09:56:57 +0000 Andrea Arqués | Branding and Creative Direction https://andreaarques.com/About <img width="1170" height="1437" width_o="1170" height_o="1437" data-src="https://freight.cargo.site/t/original/i/48487cb8317fef6fdbd7ae208095a14c2e761c8620af1cafb0c0fef5c6d6ea47/AndreaArques_2025.jpg" data-mid="251520111" border="0" data-scale="18" src="https://freight.cargo.site/w/1000/i/48487cb8317fef6fdbd7ae208095a14c2e761c8620af1cafb0c0fef5c6d6ea47/AndreaArques_2025.jpg" />&nbsp;Más de diez años en identidad de marca y dirección creativa. Primero diseñando, ahora dirigiendo: construyo equipos sólidos y tomo decisiones que hacen avanzar tu marca desde dentro. <img width="1340" height="1674" width_o="1340" height_o="1674" data-src="https://freight.cargo.site/t/original/i/8f37cd65030af28da75391a87cb62f503747038dda01d68a3a06c2b76ebc8072/Vacio.png" data-mid="251520110" border="0" data-scale="24" src="https://freight.cargo.site/w/1000/i/8f37cd65030af28da75391a87cb62f503747038dda01d68a3a06c2b76ebc8072/Vacio.png" /> <img width="1340" height="1674" width_o="1340" height_o="1674" data-src="https://freight.cargo.site/t/original/i/8f37cd65030af28da75391a87cb62f503747038dda01d68a3a06c2b76ebc8072/Vacio.png" data-mid="251520110" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/8f37cd65030af28da75391a87cb62f503747038dda01d68a3a06c2b76ebc8072/Vacio.png" /> Marcas con las que he trabajado &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Urbidermis&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Bendito Mockup&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Santa &amp; Cole&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Rowse&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Cabify&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Netflix&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Hannun&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Museo Thyssen–Bornemisza&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Project Lobster&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Barcelona Turisme&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; BOL Production House&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; B100&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Kinfill&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Novameat&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;LOV Ferments <img width="738" height="554" width_o="738" height_o="554" data-src="https://freight.cargo.site/t/original/i/a72b6fd3a78c6bab164891ef0236a029fe765e8567d1da922cd096ee18873cad/Rectangle-9.jpg" data-mid="251520566" border="0" src="https://freight.cargo.site/w/738/i/a72b6fd3a78c6bab164891ef0236a029fe765e8567d1da922cd096ee18873cad/Rectangle-9.jpg" /> 01 &nbsp; &nbsp; &nbsp;Project Lobster <img width="736" height="930" width_o="736" height_o="930" data-src="https://freight.cargo.site/t/original/i/4b52ddf3474b5fa1f3244aba7888e3299d9385943f62ac71c5e698c0cdd0978b/Rectangle-6.jpg" data-mid="251520559" border="0" data-scale="100" src="https://freight.cargo.site/w/736/i/4b52ddf3474b5fa1f3244aba7888e3299d9385943f62ac71c5e698c0cdd0978b/Rectangle-6.jpg" /> <img width="360" height="438" width_o="360" height_o="438" data-src="https://freight.cargo.site/t/original/i/dcc7e662cd96628a8162138a8d5dd5d09b9ec2778ec4a8949ea8c01938e3a053/Rectangle-5.jpg" data-mid="251520552" border="0" data-scale="100" src="https://freight.cargo.site/w/360/i/dcc7e662cd96628a8162138a8d5dd5d09b9ec2778ec4a8949ea8c01938e3a053/Rectangle-5.jpg" />&nbsp;&nbsp; 02 &nbsp; &nbsp; Kinfill <img width="1582" height="890" width_o="1582" height_o="890" data-src="https://freight.cargo.site/t/original/i/69dc9bcad0027d7d4535fa47843c15a91ceeeec835d68937e0a60e6e3873cd16/str3-1.jpg" data-mid="251608109" border="0" src="https://freight.cargo.site/w/1000/i/69dc9bcad0027d7d4535fa47843c15a91ceeeec835d68937e0a60e6e3873cd16/str3-1.jpg" /> &nbsp; 03 &nbsp; &nbsp;&nbsp; Stradivarius Trayectoria 2026 — 2022Directora Creativa y Head of Design

 Casa Bien Agencia de Branding 2022 — 2019Directora de arte y Brand Guardian

 Project Lobster&nbsp; 01Posición in-house 2020Brand designer (Frelance)


 Kinfill 02Posición in-house 2019 — 2015Brand Guardian y Diseñadora Gráfica


 Stradivarius&nbsp; 03Posición in-house <img width="1170" height="1752" width_o="1170" height_o="1752" data-src="https://freight.cargo.site/t/original/i/9ea5865f0d9f4d8fa8e875fa7701399f19721f9c685388fbf16069b0dcce481f/BlancFestival_web.jpg" data-mid="251520109" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9ea5865f0d9f4d8fa8e875fa7701399f19721f9c685388fbf16069b0dcce481f/BlancFestival_web.jpg" /> Servicios &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Estrategia de marca&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Dirección creativa y Dirección de arte&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Storytelling y Naming&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Identidad visual&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Diseño web&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Packaging&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Shootings&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Consultoría&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Workshops Charlas &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2026&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Presentación y mesa redonda. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Informe Mejor: una mirada atenta al sector. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;ADG Day (DHUB). &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Igualdad, Diversidad y representación en el sector creativo. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Universitat de Barcelona (UB). &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2025 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Craft Stories That Move People. Storytelling e impacto positivo. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Ladies Wine &amp; Design BCN edition. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2024&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Diseñando el intercambio de valor en las fintech. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;La Diseñería, N26, Verse. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2023 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Blanc Festival. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2022&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;First Round BCN Edition. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2020&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Signal Conference. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2019&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;CdeC Club de Creativos. Publicaciones&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Étapes nº 259 (feb. 2022)&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Revista de referencia europea en diseño gráfico y visual.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Inspofinds Collection II (2020)&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Publicación de referencias en diseño y branding.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 5th Meeting of Typography&nbsp; (2015)&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Publicación Encuentro Internacional de Tipografía de IPCA (Portugal). &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;Si buscas a alguien que dé dirección a tu marca o equipo desde dentro, hablemos. &nbsp; &nbsp; &nbsp; &nbsp; https://andreaarques.com/Novameat-1 Mon, 24 Aug 2026 09:14:40 +0000 Andrea Arqués | Branding and Creative Direction https://andreaarques.com/Novameat-1 Una nueva forma de hacer carne, igual de apetecible que la tradicional Reto&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; El reto fue hacer visible todo el I+D que existe detrás del producto, sin dejar de hablar de su buen sabor y textura. Novameat llegó como una marca plant-based con una tecnología muy diferencial. La reconvertimos en la marca B2B de innovación alimentaria, pensada para food makers y profesionales del sector. ServiciosDesarrollado en Casa Bien &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Estrategia de Marca&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Identidad verbal y visual&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Dirección de arte&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Shooting&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Web y Desarollo&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Packaging&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Aplicaciones Aportación 01&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; UN DISCURSO CLARO Y VENDIBLE &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Novameat empezó a hablar de forma más directa a food makers, fabricantes y profesionales del sector, poniendo en valor lo que realmente les diferencia. 02&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;MÁS CAPACIDAD PARA ESCALAR &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; El nuevo territorio permitió ampliar la marca más allá del plant-based y acompañar nuevas soluciones, formatos y oportunidades de negocio. 03&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;MÁS VALOR PERCIBIDO&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; La marca ganó una forma más clara y diferencial de explicar su tecnología, su capacidad de innovación y el valor que puede aportar al sector. SectorAlimentación Año2025 RolDirección creativa <img width="2160" height="1223" width_o="2160" height_o="1223" data-src="https://freight.cargo.site/t/original/i/30f3348af777e9dfab7c610bd6d60c71b323ff4499a15842b24b7f3b7c6ee4ad/14.jpg" data-mid="251519521" border="0" src="https://freight.cargo.site/w/1000/i/30f3348af777e9dfab7c610bd6d60c71b323ff4499a15842b24b7f3b7c6ee4ad/14.jpg" /> LA ESTRATEGIA De alimentación alternativa a innovación alimentaria El concepto tiene que transmitir dos ideas a la vez:algo realmente nuevo en la categoría y comida rica, saludable. <img width="2160" height="1223" width_o="2160" height_o="1223" data-src="https://freight.cargo.site/t/original/i/05f5cd37e7adecbc480fecbe8e7e1d48a82d2866081f079b96bc5972c7d9a5ea/12.jpg" data-mid="251519525" border="0" src="https://freight.cargo.site/w/1000/i/05f5cd37e7adecbc480fecbe8e7e1d48a82d2866081f079b96bc5972c7d9a5ea/12.jpg" /> <img width="2160" height="1223" width_o="2160" height_o="1223" data-src="https://freight.cargo.site/t/original/i/bdc109eec5bbf2e029185fb1f0b3fa44bd5e5f43ab39d53db6cab24431d3ffdf/nova.jpg" data-mid="251620959" border="0" src="https://freight.cargo.site/w/1000/i/bdc109eec5bbf2e029185fb1f0b3fa44bd5e5f43ab39d53db6cab24431d3ffdf/nova.jpg" /> DIRECCIÓN CREATIVA Hacer que la innovación se sienta apetecible La marca tiene que expresar ruptura frente a los clichés bio y vegetalesde la categoría, sin caer en una estética fría ni científica. <img width="1200" height="1500" width_o="1200" height_o="1500" data-src="https://freight.cargo.site/t/original/i/73af24e170bdc6ae3265ed58650096c927cbc94a8eeeaec1f6a44121a143430a/About_2023_First_Products.jpg" data-mid="251519529" border="0" src="https://freight.cargo.site/w/1000/i/73af24e170bdc6ae3265ed58650096c927cbc94a8eeeaec1f6a44121a143430a/About_2023_First_Products.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2ec8b8a46b2226e616c3887e2c33efb040059ffccf981ad019f503abb9d2705d/4.jpg" data-mid="251519527" border="0" src="https://freight.cargo.site/w/1000/i/2ec8b8a46b2226e616c3887e2c33efb040059ffccf981ad019f503abb9d2705d/4.jpg" /> PILAR 01 Romper los códigos visuales de la categoría Las fibras de la carne
y su método de producción inspiran un sistema visual propio más adulto, tecnológico y sobrio que la competencia. <img width="1424" height="860" width_o="1424" height_o="860" data-src="https://freight.cargo.site/t/original/i/9695ca966d9e74f018d943ed02e7c2f4809b38c4496a1d4ff8a2e55ac12f7446/novameat-research2.png" data-mid="251519538" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/9695ca966d9e74f018d943ed02e7c2f4809b38c4496a1d4ff8a2e55ac12f7446/novameat-research2.png" /> https://andreaarques.com/Taqta-1 Mon, 24 Aug 2026 13:43:37 +0000 Andrea Arqués | Branding and Creative Direction https://andreaarques.com/Taqta-1 La marca para empresas que buscan expertos en luz Reto&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Taqta tenía una percepción demasiado cercana a la de un fabricante de luminarias. Necesitaban que su marca dejara de parecer un proveedor de iluminación y pasar a ser percibidos como expertos en luz. ServiciosDesarrollado en Casa Bien. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Estrategia de coms.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Identidad visual&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Dirección de arte&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Aplicaciones SectorIluminación Año2025 RolDirección creativa <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c881c42d88018fae10a1193dfc86ccab2291d662128b549b04571584badc86eb/TAQTA_CasoEstudio_Web_01_V1-scaled-1.jpg" data-mid="251526797" border="0" src="https://freight.cargo.site/w/1000/i/c881c42d88018fae10a1193dfc86ccab2291d662128b549b04571584badc86eb/TAQTA_CasoEstudio_Web_01_V1-scaled-1.jpg" /> LA ESTRATEGIA De fabricantes de lámparas a expertos en luz Dejar de definirse por lo que fabrican y comunicar lo que les distingue: conocimiento de la luz y&nbsp; capacidad para adaptarla a cada proyecto. <img width="1673" height="940" width_o="1673" height_o="940" data-src="https://freight.cargo.site/t/original/i/56f6bf3722ed46c15b0c5c054019f6e5e4157857803c5fc8f01b4515514605fd/taqta04.png" data-mid="251625015" border="0" src="https://freight.cargo.site/w/1000/i/56f6bf3722ed46c15b0c5c054019f6e5e4157857803c5fc8f01b4515514605fd/taqta04.png" /> <img width="1329" height="1587" width_o="1329" height_o="1587" data-src="https://freight.cargo.site/t/original/i/9ae708a12f495051f6dd70f7dca3131c2515c6ba476bbb46c5a20513fd819190/image-41.jpg" data-mid="251625028" border="0" src="https://freight.cargo.site/w/1000/i/9ae708a12f495051f6dd70f7dca3131c2515c6ba476bbb46c5a20513fd819190/image-41.jpg" /> <img width="1329" height="1587" width_o="1329" height_o="1587" data-src="https://freight.cargo.site/t/original/i/c3b1baa9a5d42eeba41063ed61bcc59fb5afd054c46835045ed05e6cdd8b8a54/image-42.jpg" data-mid="251625029" border="0" src="https://freight.cargo.site/w/1000/i/c3b1baa9a5d42eeba41063ed61bcc59fb5afd054c46835045ed05e6cdd8b8a54/image-42.jpg" /> <img width="1672" height="941" width_o="1672" height_o="941" data-src="https://freight.cargo.site/t/original/i/d0c0ef91b3d983f3bfcfacbe4226843f1a43bda91173ed2713b10aff0bc89374/taqta08.png" data-mid="251623836" border="0" src="https://freight.cargo.site/w/1000/i/d0c0ef91b3d983f3bfcfacbe4226843f1a43bda91173ed2713b10aff0bc89374/taqta08.png" /> DIRECCIÓN CREATIVA La luz como materia y conocimiento Tratar el universo técnico de la luz como un lenguaje visual propio, que se estudia, se mide, se moldea y se aplica. <img width="3024" height="1910" width_o="3024" height_o="1910" data-src="https://freight.cargo.site/t/original/i/95d62767afb387e05d899632821dbea85312c30b31dd766bf1af241ef06955cb/Captura-de-pantalla-2026-08-09-a-las-17.20.56.png" data-mid="251526808" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/95d62767afb387e05d899632821dbea85312c30b31dd766bf1af241ef06955cb/Captura-de-pantalla-2026-08-09-a-las-17.20.56.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a3dd76a9b108284afb7c249bea6548f2657ee071409d84661c69f711a10b0c05/TAQTA_CasoEstudio_Web_04_V1-scaled.jpg-1.jpg" data-mid="251526798" border="0" src="https://freight.cargo.site/w/1000/i/a3dd76a9b108284afb7c249bea6548f2657ee071409d84661c69f711a10b0c05/TAQTA_CasoEstudio_Web_04_V1-scaled.jpg-1.jpg" /> <img width="3024" height="1964" width_o="3024" height_o="1964" data-src="https://freight.cargo.site/t/original/i/c18dbe1931c029aaee58c315dfcdb125d7a7585a0135f4e0a1eaf1a62599439c/Captura-de-pantalla-2026-08-09-a-las-17.36.35.png" data-mid="251526802" border="0" src="https://freight.cargo.site/w/1000/i/c18dbe1931c029aaee58c315dfcdb125d7a7585a0135f4e0a1eaf1a62599439c/Captura-de-pantalla-2026-08-09-a-las-17.36.35.png" /> <img width="3240" height="4050" width_o="3240" height_o="4050" data-src="https://freight.cargo.site/t/original/i/f88deaa82ecf12a7504b0e7aba53f3f93f2aa030e3523158034aa9a3c3ba9f53/13.gif" data-mid="251526782" border="0" src="https://freight.cargo.site/w/1000/i/f88deaa82ecf12a7504b0e7aba53f3f93f2aa030e3523158034aa9a3c3ba9f53/13.gif" /> <img width="3240" height="4050" width_o="3240" height_o="4050" data-src="https://freight.cargo.site/t/original/i/90b9a830408ba5cc962865c2fd50463c75a5f86c66ffa7fea2cffd031102de8d/25.gif" data-mid="251526792" border="0" src="https://freight.cargo.site/w/1000/i/90b9a830408ba5cc962865c2fd50463c75a5f86c66ffa7fea2cffd031102de8d/25.gif" /> <img width="3024" height="1808" width_o="3024" height_o="1808" data-src="https://freight.cargo.site/t/original/i/b86b46649698624d35803b41dcc1c06e2cb4af99996d2efe9a853538b85ae212/Captura-de-pantalla-2026-08-09-a-las-17.20.43.png" data-mid="251526807" border="0" src="https://freight.cargo.site/w/1000/i/b86b46649698624d35803b41dcc1c06e2cb4af99996d2efe9a853538b85ae212/Captura-de-pantalla-2026-08-09-a-las-17.20.43.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fdd1a3436861486d059f123635da7ce2adb054225b63ca33164c2acd077d9070/4.jpg" data-mid="251526773" border="0" src="https://freight.cargo.site/w/1000/i/fdd1a3436861486d059f123635da7ce2adb054225b63ca33164c2acd077d9070/4.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e340a1b6dc58b6346b5884cafacab4d651a3681cfb3577ec6ff392f623c358a0/2.jpg" data-mid="251526770" border="0" src="https://freight.cargo.site/w/1000/i/e340a1b6dc58b6346b5884cafacab4d651a3681cfb3577ec6ff392f623c358a0/2.jpg" /> <img width="1962" height="1102" width_o="1962" height_o="1102" data-src="https://freight.cargo.site/t/original/i/a47ae4f1bbfce0efc0f5907730138456115a74bc3787d17251ba9c333d75938c/Taqta3.png" data-mid="251623613" border="0" src="https://freight.cargo.site/w/1000/i/a47ae4f1bbfce0efc0f5907730138456115a74bc3787d17251ba9c333d75938c/Taqta3.png" /> PILAR 01 La precisión como lenguajeÓptica, medición, diagramas y códigos técnicos convierten el rigor de Taqta en un lenguaje visual propio. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/79b45f47c5498501333174ee33032c8584f00f25696f84eb5db14a9fa573beb6/3.jpg" data-mid="251526771" border="0" src="https://freight.cargo.site/w/1000/i/79b45f47c5498501333174ee33032c8584f00f25696f84eb5db14a9fa573beb6/3.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5f066067ca1aa6c1b708c5dfc6e661d9adee1dd18afc7105f869edfc63b64732/15.jpg" data-mid="251526780" border="0" src="https://freight.cargo.site/w/1000/i/5f066067ca1aa6c1b708c5dfc6e661d9adee1dd18afc7105f869edfc63b64732/15.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a1eba749f55372379e0c1c6c95aa3946e7ec021e4c3c28fda58a1679840bd78/11.jpg" data-mid="251526779" border="0" src="https://freight.cargo.site/w/1000/i/1a1eba749f55372379e0c1c6c95aa3946e7ec021e4c3c28fda58a1679840bd78/11.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b1e6649106bc1b5d9eaf9270d3b2b314dc79accd6b1e86cfe6ffd75d3a674d6/27.jpg" data-mid="251526794" border="0" src="https://freight.cargo.site/w/1000/i/9b1e6649106bc1b5d9eaf9270d3b2b314dc79accd6b1e86cfe6ffd75d3a674d6/27.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d35a1a51f60418000cc6905bb40e9cc7310a19cf05ee1dead00b7333c0522da5/taqta.jpg" data-mid="251527544" border="0" src="https://freight.cargo.site/w/1000/i/d35a1a51f60418000cc6905bb40e9cc7310a19cf05ee1dead00b7333c0522da5/taqta.jpg" /> <img width="2048" height="2560" width_o="2048" height_o="2560" data-src="https://freight.cargo.site/t/original/i/f87de023c03aabdbfe0b1e7e968a8e88bddd47bc45d6a360f3e69830c33c0ab2/TAQTA_CasoEstudio_Web_23_V1-scaled-1.jpg" data-mid="251526799" border="0" src="https://freight.cargo.site/w/1000/i/f87de023c03aabdbfe0b1e7e968a8e88bddd47bc45d6a360f3e69830c33c0ab2/TAQTA_CasoEstudio_Web_23_V1-scaled-1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dc10420c67b480a013672ef88c7dc1e7d33f0f487c41fa5f07a8002668a097fc/26.jpg" data-mid="251526793" border="0" src="https://freight.cargo.site/w/1000/i/dc10420c67b480a013672ef88c7dc1e7d33f0f487c41fa5f07a8002668a097fc/26.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dfa899e893fa44bfd9558748036c9c49d6295d088ebbc7aa6b418b7c7ccffa47/19.jpg" data-mid="251526786" border="0" src="https://freight.cargo.site/w/1000/i/dfa899e893fa44bfd9558748036c9c49d6295d088ebbc7aa6b418b7c7ccffa47/19.jpg" /> <img width="1500" height="1701" width_o="1500" height_o="1701" data-src="https://freight.cargo.site/t/original/i/cb302abdd50d85777a1ad50a99d50467c2d1d5ad96660059431e42990be0446e/renders.jpg" data-mid="251626839" border="0" src="https://freight.cargo.site/w/1000/i/cb302abdd50d85777a1ad50a99d50467c2d1d5ad96660059431e42990be0446e/renders.jpg" /> <img width="2298" height="2606" width_o="2298" height_o="2606" data-src="https://freight.cargo.site/t/original/i/8d8366f3f240f1b90fe6c838a9ec3dd872082d7b6a1079be07927b1b4ce49d2a/TAQTA_CasoEstudio_Web_10_V1.png" data-mid="251526800" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8d8366f3f240f1b90fe6c838a9ec3dd872082d7b6a1079be07927b1b4ce49d2a/TAQTA_CasoEstudio_Web_10_V1.png" /> PILAR 02 Haciendo humano el conocimiento&nbsp;El taller, las personas y el proceso muestran que detrás de la innovaciónsiempre hay experiencia, criterio y oficio. <img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/ebc0733f28ee63fe5e8071b3bf27f7962a0c11d0ef80243aa40c66183e8dbd84/sketches.jpg" data-mid="251626721" border="0" src="https://freight.cargo.site/w/1000/i/ebc0733f28ee63fe5e8071b3bf27f7962a0c11d0ef80243aa40c66183e8dbd84/sketches.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ca5fd7d8510cb79ef535345b07b2cfa837e257300a7904f12b61afbba5638dca/12.jpg" data-mid="251526781" border="0" src="https://freight.cargo.site/w/1000/i/ca5fd7d8510cb79ef535345b07b2cfa837e257300a7904f12b61afbba5638dca/12.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ea7c93c63899879c29b6d145e7d709b9e9d6fe08111e653419708c118a5be6c6/7.jpg" data-mid="251526775" border="0" src="https://freight.cargo.site/w/1000/i/ea7c93c63899879c29b6d145e7d709b9e9d6fe08111e653419708c118a5be6c6/7.jpg" /> <img width="1673" height="940" width_o="1673" height_o="940" data-src="https://freight.cargo.site/t/original/i/199014175d5ab4bbb76becf2e0348676db53f2a6cc3f39fa8db32aa2fafdb0b5/taqta05.png" data-mid="251625014" border="0" src="https://freight.cargo.site/w/1000/i/199014175d5ab4bbb76becf2e0348676db53f2a6cc3f39fa8db32aa2fafdb0b5/taqta05.png" /> <img width="1147" height="1371" width_o="1147" height_o="1371" data-src="https://freight.cargo.site/t/original/i/65a199bea3d57c3b66850f6e83b7f74a1e283d103fb65c0f522703c30324f522/ChatGPT-Image-27-ago-2026--16_51_35.png" data-mid="251625021" border="0" src="https://freight.cargo.site/w/1000/i/65a199bea3d57c3b66850f6e83b7f74a1e283d103fb65c0f522703c30324f522/ChatGPT-Image-27-ago-2026--16_51_35.png" /> <img width="1147" height="1371" width_o="1147" height_o="1371" data-src="https://freight.cargo.site/t/original/i/9a318674a9fd9ce199eea0c9b9aad749a1be056e0a632017d4e91713cc0abcdc/ChatGPT-Image-27-ago-2026--16_55_52.png" data-mid="251625023" border="0" src="https://freight.cargo.site/w/1000/i/9a318674a9fd9ce199eea0c9b9aad749a1be056e0a632017d4e91713cc0abcdc/ChatGPT-Image-27-ago-2026--16_55_52.png" /> Dirección creativa: Andrea ArquésNarrativa y copies: Jordi Martínez Dirección de arte: María Berlanga, Andrea Arqués Diseño gráfico: María Berlanga ︎︎︎ Siguiente proyecto https://andreaarques.com/Smyl Mon, 24 Aug 2026 14:32:06 +0000 Andrea Arqués | Branding and Creative Direction https://andreaarques.com/Smyl Cuidado oral para gente a la que no le gusta ir al dentista. Descubrimiento &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Smyl vende cuidado oral y joyería dental a la vez, en una categoría híbrida que aún no tiene códigos propios. Su identidad no elegía: ni clínica ni lifestyle. El encargo llegó como identidad visual; el problema era que la marca no tenía una posición que defender antes de tener un aspecto. Servicios &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Identidad visual&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Dirección de arte&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Diseño gráfico&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Aplicaciones SectorSalud y belleza Año2025 RolDirección creativa y diseño <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/14c0cf498b545da43d0f2151d95711472c60b37cff81db4950ebc97de0fc46fb/1.jpg" data-mid="251527783" border="0" src="https://freight.cargo.site/w/1000/i/14c0cf498b545da43d0f2151d95711472c60b37cff81db4950ebc97de0fc46fb/1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f672ff5a032e8bc691c0b782293cd46fbd3b5c33f3d59d312bb128cd268c2e48/2.jpg" data-mid="251527784" border="0" src="https://freight.cargo.site/w/1000/i/f672ff5a032e8bc691c0b782293cd46fbd3b5c33f3d59d312bb128cd268c2e48/2.jpg" /> NUEVO POSICIONAMIENTO De salud dental a expresión personal Si el dentista genera rechazo, hablar desde la expresión personal&nbsp;nos abre una vía de entrada más cercana y relevante. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6872a771da605a52a6923fd43072280a1ce4151217cab7feecf1d1489889c355/3.jpg" data-mid="251527845" border="0" src="https://freight.cargo.site/w/1000/i/6872a771da605a52a6923fd43072280a1ce4151217cab7feecf1d1489889c355/3.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b41b3703d75695acd964b58129705467d1b94d7898205029a4216a92f5cda6a1/4.jpg" data-mid="251527846" border="0" src="https://freight.cargo.site/w/1000/i/b41b3703d75695acd964b58129705467d1b94d7898205029a4216a92f5cda6a1/4.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/47535c78e81a09348f8930fa0857c3769fc56978d94c968b8be7e6d344181561/5.jpg" data-mid="251527847" border="0" src="https://freight.cargo.site/w/1000/i/47535c78e81a09348f8930fa0857c3769fc56978d94c968b8be7e6d344181561/5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bd15b3f4e3a8dac690de2ab05f4a3609c48c95b0288b12bf04949bc7085a6e0d/6.jpg" data-mid="251527848" border="0" src="https://freight.cargo.site/w/1000/i/bd15b3f4e3a8dac690de2ab05f4a3609c48c95b0288b12bf04949bc7085a6e0d/6.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1a99124f32b381e095349e1672571663d2c25476d6bb26199d7115a39dbbb486/7.jpg" data-mid="251527849" border="0" src="https://freight.cargo.site/w/1000/i/1a99124f32b381e095349e1672571663d2c25476d6bb26199d7115a39dbbb486/7.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1a089c00249bff9026c60d11541d620846a0897383c4dcda3f0d4ed2cdd83d32/8.jpg" data-mid="251527929" border="0" src="https://freight.cargo.site/w/1000/i/1a089c00249bff9026c60d11541d620846a0897383c4dcda3f0d4ed2cdd83d32/8.jpg" /> DIRECCIÓN CREATIVA La sonrisa como expresión, no como perfección Tu sonrisa no tiene que parecerse a ninguna otra para estar bien. Smyl no propone un ideal al que aspirar,&nbsp; sino una forma más libre de relacionarte con tu boca y con tu imagen. <img width="1500" height="1882" width_o="1500" height_o="1882" data-src="https://freight.cargo.site/t/original/i/a30694b8dc54c385e8f63d70cf6248a9eab3e4b23cbc46e840e8e30a933e54a7/image-32125.jpg" data-mid="251580695" border="0" src="https://freight.cargo.site/w/1000/i/a30694b8dc54c385e8f63d70cf6248a9eab3e4b23cbc46e840e8e30a933e54a7/image-32125.jpg" /> <img width="1500" height="1882" width_o="1500" height_o="1882" data-src="https://freight.cargo.site/t/original/i/c83c6f2e0ec1f6f85e06f475f70e21162002443b99971298ddba5133d7d99bc0/smyl.jpg" data-mid="251585434" border="0" src="https://freight.cargo.site/w/1000/i/c83c6f2e0ec1f6f85e06f475f70e21162002443b99971298ddba5133d7d99bc0/smyl.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8b12daaa47a75e618c66665f63b1e171dcdb11649ce716b2d8345e58a7983916/13.jpg" data-mid="251527934" border="0" src="https://freight.cargo.site/w/1000/i/8b12daaa47a75e618c66665f63b1e171dcdb11649ce716b2d8345e58a7983916/13.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/97e42cba01331c18d133e81f7e7533b51972557ef702da33dedd401be8e3e0b5/12.jpg" data-mid="251527932" border="0" src="https://freight.cargo.site/w/1000/i/97e42cba01331c18d133e81f7e7533b51972557ef702da33dedd401be8e3e0b5/12.jpg" /> TENSIÓN DE MARCA De la obligación al deseo, sin dejar de ser dentistas. Nuevos códigos para hablar desde&nbsp;la confianza, la identidad y la expresión personal sin dejar de transmitir rigor y seguridad clínica.&nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/75950757a7b65208dbc417fff35fd8489d46a0067c39412a0337e8438ef55338/16.jpg" data-mid="251527969" border="0" src="https://freight.cargo.site/w/1000/i/75950757a7b65208dbc417fff35fd8489d46a0067c39412a0337e8438ef55338/16.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c1a16ae5b7aa2e24355086234906622e6b5d7f47cb37ab653fd978e437e47cd9/17.jpg" data-mid="251527968" border="0" src="https://freight.cargo.site/w/1000/i/c1a16ae5b7aa2e24355086234906622e6b5d7f47cb37ab653fd978e437e47cd9/17.jpg" /> <img width="1500" height="1882" width_o="1500" height_o="1882" data-src="https://freight.cargo.site/t/original/i/4f054dda400c0469584c66a5da586bd7517789d19c97ea6dc92fe9816a561cf4/image-32126.jpg" data-mid="251580697" border="0" src="https://freight.cargo.site/w/1000/i/4f054dda400c0469584c66a5da586bd7517789d19c97ea6dc92fe9816a561cf4/image-32126.jpg" /> <img width="1500" height="1882" width_o="1500" height_o="1882" data-src="https://freight.cargo.site/t/original/i/a219e437922c48956a8d909ecb445416ca69013507ca8feece804fd017664781/image-32127.jpg" data-mid="251580701" border="0" src="https://freight.cargo.site/w/1000/i/a219e437922c48956a8d909ecb445416ca69013507ca8feece804fd017664781/image-32127.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/26a92e35eef21973d03fc72908a627be1652d9d60c9c0881eb8a041ceb136934/20.jpg" data-mid="251527965" border="0" src="https://freight.cargo.site/w/1000/i/26a92e35eef21973d03fc72908a627be1652d9d60c9c0881eb8a041ceb136934/20.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3309c419d848ee5d2284ed89690bc50f6fee953c4e8ffe1b13e6e8700a7c3217/23.jpg" data-mid="251527962" border="0" src="https://freight.cargo.site/w/1000/i/3309c419d848ee5d2284ed89690bc50f6fee953c4e8ffe1b13e6e8700a7c3217/23.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7ca6b1fa8398f49241338dbe4fc69b75e10095b4a9e143113c96fcc485424bb8/22.jpg" data-mid="251527963" border="0" src="https://freight.cargo.site/w/1000/i/7ca6b1fa8398f49241338dbe4fc69b75e10095b4a9e143113c96fcc485424bb8/22.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/81b5962ae049deb4f961d2d7c17b78a3db5ef359195404d33a53ccefd27e87b6/21.jpg" data-mid="251527964" border="0" src="https://freight.cargo.site/w/1000/i/81b5962ae049deb4f961d2d7c17b78a3db5ef359195404d33a53ccefd27e87b6/21.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6311fc72e9a01cdc568d64fafbb180d14e9e3d6c0d3588b642e94c723ab11966/25.jpg" data-mid="251527960" border="0" src="https://freight.cargo.site/w/1000/i/6311fc72e9a01cdc568d64fafbb180d14e9e3d6c0d3588b642e94c723ab11966/25.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0e78ed342cd5ecb4e6baf6e3be729de5f9b0d2446f43e97a2a800b31386d56c1/24.jpg" data-mid="251527961" border="0" src="https://freight.cargo.site/w/1000/i/0e78ed342cd5ecb4e6baf6e3be729de5f9b0d2446f43e97a2a800b31386d56c1/24.jpg" /> Dirección creativa: Andrea ArquésNaming: Andrea ArquésDiseño gráfico: Andrea ArquésFotografías: Gedvile Tamosiunaite for DeathToStock ︎︎︎ Siguiente proyecto https://andreaarques.com/SDP-1 Mon, 24 Aug 2026 18:17:11 +0000 Andrea Arqués | Branding and Creative Direction https://andreaarques.com/SDP-1 Convertir a una profesional educativa en una marca de una sola persona. Descubrimiento&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; La disciplina positiva es un método contrastado, reglado y secuenciado. Pero en el terreno de la crianza y de los coaches personales todo consejo se enuncia con la misma seguridad, y la diferencia entre método y opinión no es visible desde fuera. Sandra, la educadora detrás de la marca, tenía esa diferencia y su marcaba debía reflejarlo. Servicios&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Identidad visual&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Dirección de arte&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Diseño gráfico&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Aplicaciones SectorEducación Año2024 RolDirección creativa, diseño <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/614552992b3963b3677d4189b1c4744679b57fc42641e0ddeacb12ec30a04a96/c.jpg" data-mid="251535255" border="0" src="https://freight.cargo.site/w/1000/i/614552992b3963b3677d4189b1c4744679b57fc42641e0ddeacb12ec30a04a96/c.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fd8fb6da258b37193f7f4219e3faae2e5e89f16a5aac50bf13d98567b0ba5231/02.jpg" data-mid="251535256" border="0" src="https://freight.cargo.site/w/1000/i/fd8fb6da258b37193f7f4219e3faae2e5e89f16a5aac50bf13d98567b0ba5231/02.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f929d12c57d30066eca2d48b09732bd5a826bfa3c6f6fa9beafca2bb7d6ce233/08.jpg" data-mid="251535466" border="0" src="https://freight.cargo.site/w/1000/i/f929d12c57d30066eca2d48b09732bd5a826bfa3c6f6fa9beafca2bb7d6ce233/08.jpg" /> INSIGHTDos audiencias con expectativas opuestas: adultos que necesitan rigor para confiar, niños que necesitan accesibilidad para entender. Un único sistema que cambia de registro sin cambiar de marca. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a410a65df0651545b148e4198f99df6d4355984e784005f0f82402cc5845df2c/b.jpg" data-mid="251535484" border="0" src="https://freight.cargo.site/w/1000/i/a410a65df0651545b148e4198f99df6d4355984e784005f0f82402cc5845df2c/b.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bcfc2a8d27f9e2fd846e00045ac6976b8610fd6d241f23c33cdaa417a0635e58/a.jpg" data-mid="251535491" border="0" src="https://freight.cargo.site/w/1000/i/bcfc2a8d27f9e2fd846e00045ac6976b8610fd6d241f23c33cdaa417a0635e58/a.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b5048c7dfe0190deb5cdacb552ecb8b89f0e69641f921ca7930dd92fe147248c/d.jpg" data-mid="251535489" border="0" src="https://freight.cargo.site/w/1000/i/b5048c7dfe0190deb5cdacb552ecb8b89f0e69641f921ca7930dd92fe147248c/d.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8c50c8edf4a7e7035a01db104b93d35baef1fb14a3aad5a450159b5544fd3a4c/8.jpg" data-mid="251535490" border="0" src="https://freight.cargo.site/w/1000/i/8c50c8edf4a7e7035a01db104b93d35baef1fb14a3aad5a450159b5544fd3a4c/8.jpg" /> <img width="2160" height="1350" width_o="2160" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ec0a616d7d0ed996581181dae100ba78da3fe6bdad7f3efadfa197b4039592c9/104.jpg" data-mid="251535492" border="0" src="https://freight.cargo.site/w/1000/i/ec0a616d7d0ed996581181dae100ba78da3fe6bdad7f3efadfa197b4039592c9/104.jpg" /> ESCALABILIDADUn sistema fácil de replicar y personalizar por su fundadora. Diseñado para darle independencia y reducir el tiempo de preparación, sin grandes recursos ni esfuerzo. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1fd21846697715784153d40bec7e534b11c20f2e22c4437685c945772c763926/2.jpg" data-mid="251535493" border="0" src="https://freight.cargo.site/w/1000/i/1fd21846697715784153d40bec7e534b11c20f2e22c4437685c945772c763926/2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/231d1f5862b45bbad6472e59c192f5df84628ba57c6bc5e5035111b3c0f65358/3.jpg" data-mid="251535494" border="0" src="https://freight.cargo.site/w/1000/i/231d1f5862b45bbad6472e59c192f5df84628ba57c6bc5e5035111b3c0f65358/3.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/e425fd8aaa8c8a9f2d79c1e091bf518ad04b96a2ea5ab850d0d4cb956133c606/6.jpg" data-mid="251535496" border="0" src="https://freight.cargo.site/w/1000/i/e425fd8aaa8c8a9f2d79c1e091bf518ad04b96a2ea5ab850d0d4cb956133c606/6.jpg" /> <img width="1632" height="2048" width_o="1632" height_o="2048" data-src="https://freight.cargo.site/t/original/i/4fc7d23e9e818ad4df2fc7bc865c6e36126a130b34023834d7b52279d87cf200/e.jpg" data-mid="251535497" border="0" src="https://freight.cargo.site/w/1000/i/4fc7d23e9e818ad4df2fc7bc865c6e36126a130b34023834d7b52279d87cf200/e.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/702ea94aed09e167496610ad2eecff471688e4ff6cff4d2447d923972f7a8a3b/09.jpg" data-mid="251535498" border="0" src="https://freight.cargo.site/w/1000/i/702ea94aed09e167496610ad2eecff471688e4ff6cff4d2447d923972f7a8a3b/09.jpg" /> Dirección creativa: Andrea Arqués Naming: Andrea Arqués Diseño gráfico: Andrea Arqués Fotografías: Daniel Faro, for DeathToStock ︎︎︎ Siguiente proyecto https://andreaarques.com/Desacord-1 Mon, 24 Aug 2026 14:55:20 +0000 Andrea Arqués | Branding and Creative Direction https://andreaarques.com/Desacord-1 La música clásica no tiene un problema de repertorio: tiene un problema de acceso. Descubrimiento&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; El Ayuntamiento de Mataró licitaba la identidad de un ciclo cultural. La convocatoria pedía simplemente imagen mientras que el ciclo necesitaba una postura. La clásica no aleja por lo que suena, sino por cómo se programa, se presenta y se consume, y eso es una decisión de marca antes que de diseño. ServiciosDesarrollado en Casa Bien &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Naming&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Identidad visual&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Dirección de arte&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Diseño gráfico&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Aplicaciones SectorCultura Año2024 RolDirección creativa, diseño <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/91c2f20aeca7d89e71eced98f8efea515373b342c1058a2148063ed63aa47c55/02.jpg" data-mid="251528736" border="0" src="https://freight.cargo.site/w/1000/i/91c2f20aeca7d89e71eced98f8efea515373b342c1058a2148063ed63aa47c55/02.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/4a0f22a99d739b2e08591b64034fe6dcb1e4f75b33ea07cda6b4934134d90253/03.jpg" data-mid="251528740" border="0" src="https://freight.cargo.site/w/1000/i/4a0f22a99d739b2e08591b64034fe6dcb1e4f75b33ea07cda6b4934134d90253/03.jpg" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f43a4a8f6294c0e3323618a39a19e787db84ace97f686acaa526369371bb2b33/01.jpg" data-mid="251528732" border="0" src="https://freight.cargo.site/w/1000/i/f43a4a8f6294c0e3323618a39a19e787db84ace97f686acaa526369371bb2b33/01.jpg" /> INSIGHTCinco días para demostrar que la clásica no tiene por qué ser elitista. El punto de partida no es el repertorio: es el desacuerdo con las convenciones que rodean cómo se programa y se escucha. <img width="2016" height="1344" width_o="2016" height_o="1344" data-src="https://freight.cargo.site/t/original/i/62b18e6802e7dac5539288079609c4ca75a2523e146ca496532390ef09e95cd7/musica.jpg" data-mid="251528788" border="0" src="https://freight.cargo.site/w/1000/i/62b18e6802e7dac5539288079609c4ca75a2523e146ca496532390ef09e95cd7/musica.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/9511d1566835c603a2d7e8f18387a475cc360e12b0e7b84e6c832cc5208825af/16.jpg" data-mid="251528776" border="0" src="https://freight.cargo.site/w/1000/i/9511d1566835c603a2d7e8f18387a475cc360e12b0e7b84e6c832cc5208825af/16.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/00a4dc3b15c2f34cfcc7b073f763c35885fb1488c3aa14fd77cbd2e868b70937/13.jpg" data-mid="251528769" border="0" src="https://freight.cargo.site/w/1000/i/00a4dc3b15c2f34cfcc7b073f763c35885fb1488c3aa14fd77cbd2e868b70937/13.jpg" /> NAMINGUn nombre que suena a término musical y funciona como invitación a pensar distinto. Rompe la rigidez académica desde el propio vocabulario de la disciplina, no desde fuera. <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a33471aa44de9a70a1fd3f22b0f19d2445f728cde8e9dbe871337824f86dfd7d/07.jpg" data-mid="251528751" border="0" src="https://freight.cargo.site/w/1000/i/a33471aa44de9a70a1fd3f22b0f19d2445f728cde8e9dbe871337824f86dfd7d/07.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/1b19f459766e9b56096b45de7a901d233f25ecf38dbaa3f4725f7c8f3b22bbde/08.jpg" data-mid="251528753" border="0" src="https://freight.cargo.site/w/1000/i/1b19f459766e9b56096b45de7a901d233f25ecf38dbaa3f4725f7c8f3b22bbde/08.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/ddba7dd50f357cdc067b4c20579fe5215444f9a12772d18499c35c907ad42155/09.jpg" data-mid="251528755" border="0" src="https://freight.cargo.site/w/1000/i/ddba7dd50f357cdc067b4c20579fe5215444f9a12772d18499c35c907ad42155/09.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/29f6479a7739b1c4030b16a48d2a53d2a63653b011bed0b671e4c9c766e3058d/10.jpg" data-mid="251528757" border="0" src="https://freight.cargo.site/w/1000/i/29f6479a7739b1c4030b16a48d2a53d2a63653b011bed0b671e4c9c766e3058d/10.jpg" /> SISTEMA VISUALEl pentagrama como retícula, el 4/4 de la clásica como módulo. Cada entregable se expande o se contrae como una partitura que genera ritmo en lugar de repetir una plantilla. <img width="1418" height="592" width_o="1418" height_o="592" data-src="https://freight.cargo.site/t/original/i/96ac1885dc80ffc3b7fd21f6b7c5b127c3271c34dd45f057ff67eafc838d8a95/compas.png" data-mid="251528792" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/96ac1885dc80ffc3b7fd21f6b7c5b127c3271c34dd45f057ff67eafc838d8a95/compas.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/eb8b0076572d20de433596bba1638e46cc39902733fb6df25fc29b9ce3d431b0/04.jpg" data-mid="251528743" border="0" src="https://freight.cargo.site/w/1000/i/eb8b0076572d20de433596bba1638e46cc39902733fb6df25fc29b9ce3d431b0/04.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/d49f523b53a4cf29fb1aeefbab62475b7048bf09e361b4b1f5733d3a26934094/15.jpg" data-mid="251528773" border="0" src="https://freight.cargo.site/w/1000/i/d49f523b53a4cf29fb1aeefbab62475b7048bf09e361b4b1f5733d3a26934094/15.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/a1a77818fbc586f5ea8ff05789423e632ee2ce8e1a057b5cfdb6bd90a484cd10/17.jpg" data-mid="251528780" border="0" src="https://freight.cargo.site/w/1000/i/a1a77818fbc586f5ea8ff05789423e632ee2ce8e1a057b5cfdb6bd90a484cd10/17.jpg" /> TIPOGRAFÍAUna serif que hace de contrapunto y recupera el pasado romano de Mataró. La identidad experimenta sin renunciar al peso histórico del lugar ni de la disciplina. <img width="2048" height="2560" width_o="2048" height_o="2560" data-src="https://freight.cargo.site/t/original/i/93d4e1f09a2dc00009ca27d8f206bf3438a023c9ae73a64425f33109e0d4102f/05.jpg" data-mid="251528747" border="0" src="https://freight.cargo.site/w/1000/i/93d4e1f09a2dc00009ca27d8f206bf3438a023c9ae73a64425f33109e0d4102f/05.jpg" /> <img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/7f6adda05419d4b6822ff16bc227002de5b3895350d529491a008b16027af838/06.jpg" data-mid="251528750" border="0" src="https://freight.cargo.site/w/1000/i/7f6adda05419d4b6822ff16bc227002de5b3895350d529491a008b16027af838/06.jpg" /> <img width="1700" height="1133" width_o="1700" height_o="1133" data-src="https://freight.cargo.site/t/original/i/b63d38a1987b48d4c8aaf5fe93062c3dd40a46c0876f1f69a28ebd50d001729c/lugar.jpg" data-mid="251528796" border="0" src="https://freight.cargo.site/w/1000/i/b63d38a1987b48d4c8aaf5fe93062c3dd40a46c0876f1f69a28ebd50d001729c/lugar.jpg" /> <img width="1162" height="1634" width_o="1162" height_o="1634" data-src="https://freight.cargo.site/t/original/i/b78994d47c4ad304b8688fa848d5e07de9e068298fbd16d198b9b2a19300ea35/tipo-desacord-2.png" data-mid="251528800" border="0" src="https://freight.cargo.site/w/1000/i/b78994d47c4ad304b8688fa848d5e07de9e068298fbd16d198b9b2a19300ea35/tipo-desacord-2.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0cb97465ef3ec855d59af2f56d1b700cdb2d8f412bf406c8cf98b885d3f8bb19/18.jpg" data-mid="251528784" border="0" src="https://freight.cargo.site/w/1000/i/0cb97465ef3ec855d59af2f56d1b700cdb2d8f412bf406c8cf98b885d3f8bb19/18.jpg" /> Dirección creativa: Andrea Arqués Naming:&nbsp;Andrea ArquésDiseño gráfico: Maria Berlanga, Andrea Arqués ︎︎︎ Siguiente proyecto https://andreaarques.com/Hannun-1 Mon, 24 Aug 2026 18:30:57 +0000 Andrea Arqués | Branding and Creative Direction https://andreaarques.com/Hannun-1 Muebles hechos a mano en una categoría que fabrica en serie y compite por velocidad. Descubrimiento&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Hannun fabrica con artesanos locales y materiales trazables, en una categoría donde el argumento ecológico ya lo usa todo el mundo. Su identidad hablaba de valores, pero no los hacía visibles en el producto. Y en mobiliario, lo que no se ve en la pieza no justifica su precio. ServiciosDesarrollado en Casa Bien&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Estrategia de marca&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Arquitectura de marca
 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Identidad verbal y visual
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Dirección de arte&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Diseño web&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Aplicaciones SectorMobiliario Año2024 RolDirección creativa, de arte y diseño <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/4c732f2f6a9ff768cca98cf3f4b472d3c364aeb0226fc6c97b0c300f0f02695f/HANNUN_CasoEstudio_Web_01_V1.jpg" data-mid="251537336" border="0" src="https://freight.cargo.site/w/1000/i/4c732f2f6a9ff768cca98cf3f4b472d3c364aeb0226fc6c97b0c300f0f02695f/HANNUN_CasoEstudio_Web_01_V1.jpg" /> <img width="4128" height="5160" width_o="4128" height_o="5160" data-src="https://freight.cargo.site/t/original/i/f7b0d93c55163fae92afc18609733bf59628d6c9a0792211b3fd6ed8b9154c7b/HANNUN_CasoEstudio_Web_03_V3.jpg" data-mid="251536645" border="0" src="https://freight.cargo.site/w/1000/i/f7b0d93c55163fae92afc18609733bf59628d6c9a0792211b3fd6ed8b9154c7b/HANNUN_CasoEstudio_Web_03_V3.jpg" /> ESTRATEGIA DE MARCAComunidad, artesanía y diseño consciente dejan de ser tres atributos en paralelo y pasan a ordenar cada decisión de la marca. El posicionamiento no se enuncia: estructura. <img width="2064" height="2580" width_o="2064" height_o="2580" data-src="https://freight.cargo.site/t/original/i/be8d8de59fbf87ab3f7573c5a04826bb002a1e90b20a552178c4079b4c912318/HANNUN_CasoEstudio_Web_09_V1.jpg" data-mid="251536689" border="0" src="https://freight.cargo.site/w/1000/i/be8d8de59fbf87ab3f7573c5a04826bb002a1e90b20a552178c4079b4c912318/HANNUN_CasoEstudio_Web_09_V1.jpg" /> <img width="2064" height="2580" width_o="2064" height_o="2580" data-src="https://freight.cargo.site/t/original/i/c69cb2b39455e93ec03870e5e880d8ef89765c9a6e40fcc75fa8b1e0d3ebf235/HANNUN_CasoEstudio_Web_12_V1.jpg" data-mid="251536694" border="0" src="https://freight.cargo.site/w/1000/i/c69cb2b39455e93ec03870e5e880d8ef89765c9a6e40fcc75fa8b1e0d3ebf235/HANNUN_CasoEstudio_Web_12_V1.jpg" /> <img width="2064" height="2580" width_o="2064" height_o="2580" data-src="https://freight.cargo.site/t/original/i/03affb6c5195b8e5fe2bc2962c86f60b2276c5e0689eadaf549d2c40d44fc6da/HANNUN_CasoEstudio_Web_06_V1.jpg" data-mid="251536695" border="0" src="https://freight.cargo.site/w/1000/i/03affb6c5195b8e5fe2bc2962c86f60b2276c5e0689eadaf549d2c40d44fc6da/HANNUN_CasoEstudio_Web_06_V1.jpg" /> <img width="2064" height="2580" width_o="2064" height_o="2580" data-src="https://freight.cargo.site/t/original/i/295b8828bf050da7da0a16bbeb24fe057f6dd71052b7d42a4f6a381bdf0d5382/HANNUN_CasoEstudio_Web_17_V1.jpg" data-mid="251536697" border="0" src="https://freight.cargo.site/w/1000/i/295b8828bf050da7da0a16bbeb24fe057f6dd71052b7d42a4f6a381bdf0d5382/HANNUN_CasoEstudio_Web_17_V1.jpg" /> STORYTELLINGDiseñador, artesano, material. Cada pieza de comunicación se construye con la misma secuencia con la que se construye un mueble, así que el relato no se cuenta: se demuestra en la forma. https://andreaarques.com/Lacer-1 Mon, 24 Aug 2026 19:36:22 +0000 Andrea Arqués | Branding and Creative Direction https://andreaarques.com/Lacer-1 De salud oral a una marca de bienestar, con 75 años de ciencia detrás. Descubrimiento&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Thrombocid, Talquistina, el enjuague bucal. Lacer lleva 75 años fabricando básicos del botiquín familiar, tan instalados en la memoria colectiva que la marca corporativa había desaparecido detrás de ellos y perdiendo identidad propia como grupo a medida que se expande. ServiciosDesarrollado en Casa Bien &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Identidad visual&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Dirección de arte&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Diseño gráfico Sector Salud Año2025 RolDirección creativa, Dirección de Arte <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e69c98509a6d6b2ad4cce59e58e7c4fd0889ce9dbbe8763fc3b584df49447c0e/da.jpg" data-mid="251540006" border="0" src="https://freight.cargo.site/w/1000/i/e69c98509a6d6b2ad4cce59e58e7c4fd0889ce9dbbe8763fc3b584df49447c0e/da.jpg" /> <img width="2065" height="2581" width_o="2065" height_o="2581" data-src="https://freight.cargo.site/t/original/i/416f2d2d2cd02f86efd219fc4ee671208abf59c465d511d4be1e1926bd04cb83/LACER_CasoEstudio_Web_05_V2.jpg" data-mid="251538166" border="0" src="https://freight.cargo.site/w/1000/i/416f2d2d2cd02f86efd219fc4ee671208abf59c465d511d4be1e1926bd04cb83/LACER_CasoEstudio_Web_05_V2.jpg" /> <img width="2064" height="2580" width_o="2064" height_o="2580" data-src="https://freight.cargo.site/t/original/i/e063d5a7c83543f3853b51698f226d3b1ebf58b2d3b5ee585e7b1dcbaa2ac0d6/LACER_CasoEstudio_Web_04_V3.jpg" data-mid="251538168" border="0" src="https://freight.cargo.site/w/1000/i/e063d5a7c83543f3853b51698f226d3b1ebf58b2d3b5ee585e7b1dcbaa2ac0d6/LACER_CasoEstudio_Web_04_V3.jpg" /> ESTRATEGIAWellbeing science o como salir del laboratorio. la amplitud real de Lacer. De la salud oral al bienestar integral, con 75 años de ciencia como aval en lugar de como límite. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a1c371324028d05e11bdf850d8c1beb44319e901a5aa5bd84655bc8230e6bba/simbolo.jpg" data-mid="251538198" border="0" src="https://freight.cargo.site/w/1000/i/7a1c371324028d05e11bdf850d8c1beb44319e901a5aa5bd84655bc8230e6bba/simbolo.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e48614e0ab7c8931a172ea9fa778a0e36a668c37cca3c3462777360101d4fc98/color.jpg" data-mid="251538206" border="0" src="https://freight.cargo.site/w/1000/i/e48614e0ab7c8931a172ea9fa778a0e36a668c37cca3c3462777360101d4fc98/color.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cf63d2c9152496a0722932fec4353b5d54be072b2a07109cade37d8d2491bfa3/Tipografia.jpg" data-mid="251538212" border="0" src="https://freight.cargo.site/w/1000/i/cf63d2c9152496a0722932fec4353b5d54be072b2a07109cade37d8d2491bfa3/Tipografia.jpg" /> <img width="4177" height="2581" width_o="4177" height_o="2581" data-src="https://freight.cargo.site/t/original/i/27924f7f63d9a1eef461fe249e5d325c0d740f99da460135be3be84c6d4f4978/LACER_CasoEstudio_Web_06_V2.jpg" data-mid="251538215" border="0" src="https://freight.cargo.site/w/1000/i/27924f7f63d9a1eef461fe249e5d325c0d740f99da460135be3be84c6d4f4978/LACER_CasoEstudio_Web_06_V2.jpg" /> <img width="2064" height="2580" width_o="2064" height_o="2580" data-src="https://freight.cargo.site/t/original/i/056a33187399f6a359d858aa5a5f770ea4d2772636da57499b6d015a2a96214d/LACER_CasoEstudio_Web_02_V2.jpg" data-mid="251538169" border="0" src="https://freight.cargo.site/w/1000/i/056a33187399f6a359d858aa5a5f770ea4d2772636da57499b6d015a2a96214d/LACER_CasoEstudio_Web_02_V2.jpg" /> <img width="4130" height="5162" width_o="4130" height_o="5162" data-src="https://freight.cargo.site/t/original/i/1408d8657fa1bb5c5072fe64db867cff1a251fadb6a5ef283efccc725e1751f1/LACER_CasoEstudio_Web_08_V2.jpg" data-mid="251538216" border="0" src="https://freight.cargo.site/w/1000/i/1408d8657fa1bb5c5072fe64db867cff1a251fadb6a5ef283efccc725e1751f1/LACER_CasoEstudio_Web_08_V2.jpg" /> <img width="1989" height="2580" width_o="1989" height_o="2580" data-src="https://freight.cargo.site/t/original/i/a7a335bce46f690bb0b199229152e38c8ebdd6aaa400c381f37ee376ce3f64e4/LACER_CasoEstudio_Web_10_V3.jpg" data-mid="251538222" border="0" src="https://freight.cargo.site/w/1000/i/a7a335bce46f690bb0b199229152e38c8ebdd6aaa400c381f37ee376ce3f64e4/LACER_CasoEstudio_Web_10_V3.jpg" /> <img width="1990" height="2581" width_o="1990" height_o="2581" data-src="https://freight.cargo.site/t/original/i/4fef94dc7fd5f8e14c8785eb54c595bb75f7d159cf6dfc810c1784dcf263b401/LACER_CasoEstudio_Web_12_V2.jpg" data-mid="251538221" border="0" src="https://freight.cargo.site/w/1000/i/4fef94dc7fd5f8e14c8785eb54c595bb75f7d159cf6dfc810c1784dcf263b401/LACER_CasoEstudio_Web_12_V2.jpg" /> <img width="1989" height="2580" width_o="1989" height_o="2580" data-src="https://freight.cargo.site/t/original/i/8dbcf2093cd86f743c2e25f40f6327c9baa2627b14fd8fcf3d6d52db7622cd1d/LACER_CasoEstudio_Web_13_V2.jpg" data-mid="251538226" border="0" src="https://freight.cargo.site/w/1000/i/8dbcf2093cd86f743c2e25f40f6327c9baa2627b14fd8fcf3d6d52db7622cd1d/LACER_CasoEstudio_Web_13_V2.jpg" /> IDENTIDAD VISUALEl símbolo pasa a estructura, la paleta se recalibra para pantalla, la tipografía moderniza el legado. Tras 75 años de reconocimiento, el activo es lo que ya se reconoce. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f969046313e988f6f100a1cff6ac4cf0ddfc1b969eef60882db5ee11046a3014/socialmedia.jpg" data-mid="251538229" border="0" src="https://freight.cargo.site/w/1000/i/f969046313e988f6f100a1cff6ac4cf0ddfc1b969eef60882db5ee11046a3014/socialmedia.jpg" /> <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/9c466fdee0186e457bb358f2dcc29eba4a2baef185ee6c59df9bcc57f544482e/linkedin.jpg" data-mid="251538254" border="0" src="https://freight.cargo.site/w/1000/i/9c466fdee0186e457bb358f2dcc29eba4a2baef185ee6c59df9bcc57f544482e/linkedin.jpg" /> <img width="2064" height="2581" width_o="2064" height_o="2581" data-src="https://freight.cargo.site/t/original/i/5ebb460548cf88853ce995b7a348291ba11a30d2a789e314a9dc538904d2e210/LACER_CasoEstudio_Web_18_V2.jpg" data-mid="251538255" border="0" src="https://freight.cargo.site/w/1000/i/5ebb460548cf88853ce995b7a348291ba11a30d2a789e314a9dc538904d2e210/LACER_CasoEstudio_Web_18_V2.jpg" /> <img width="1990" height="2581" width_o="1990" height_o="2581" data-src="https://freight.cargo.site/t/original/i/3d70fde777cccafb02cb8e2eb7015b095b745214b742c66d7fdb96c27693e58d/LACER_CasoEstudio_Web_11_V2.jpg" data-mid="251538258" border="0" src="https://freight.cargo.site/w/1000/i/3d70fde777cccafb02cb8e2eb7015b095b745214b742c66d7fdb96c27693e58d/LACER_CasoEstudio_Web_11_V2.jpg" /> <img width="1989" height="2580" width_o="1989" height_o="2580" data-src="https://freight.cargo.site/t/original/i/5293e1686be4b4e7f1ea343426cbfbb60c07976fbfcaf63690cb2c7493153259/LACER_CasoEstudio_Web_14_V2.jpg" data-mid="251538256" border="0" src="https://freight.cargo.site/w/1000/i/5293e1686be4b4e7f1ea343426cbfbb60c07976fbfcaf63690cb2c7493153259/LACER_CasoEstudio_Web_14_V2.jpg" /> <img width="2064" height="2581" width_o="2064" height_o="2581" data-src="https://freight.cargo.site/t/original/i/bf1a6c82c84a14eba67c9c54f023b0a09fdf1dcab3755bc14cd8cce20b0bdf7e/LACER_CasoEstudio_Web_17_V2.jpg" data-mid="251538261" border="0" src="https://freight.cargo.site/w/1000/i/bf1a6c82c84a14eba67c9c54f023b0a09fdf1dcab3755bc14cd8cce20b0bdf7e/LACER_CasoEstudio_Web_17_V2.jpg" /> <img width="2065" height="2580" width_o="2065" height_o="2580" data-src="https://freight.cargo.site/t/original/i/e6a634d9183d48475d3792b049edc481a22f023edf9da482ea96cde93b2b76a6/LACER_CasoEstudio_Web_19_V2.jpg" data-mid="251538262" border="0" src="https://freight.cargo.site/w/1000/i/e6a634d9183d48475d3792b049edc481a22f023edf9da482ea96cde93b2b76a6/LACER_CasoEstudio_Web_19_V2.jpg" /> CANALES DIGITALES El canal digital gana peso y la farmacia deja de ser compra por defecto. El sistema la convierte en punto de divulgación: la marca aporta criterio donde el grupo ya tiene presencia. <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/d92a0acd8af462cfe4e2d577dde802d5a063437e647fb007a1bdd97349426395/hoarding.jpg" data-mid="251538265" border="0" src="https://freight.cargo.site/w/1000/i/d92a0acd8af462cfe4e2d577dde802d5a063437e647fb007a1bdd97349426395/hoarding.jpg" /> <img width="4176" height="2581" width_o="4176" height_o="2581" data-src="https://freight.cargo.site/t/original/i/4ae2c688aa9fccf5dd4485f5771b26e902676f5b84e62392f221036ecc7130a8/LACER_CasoEstudio_Web_16_V2.jpg" data-mid="251538267" border="0" src="https://freight.cargo.site/w/1000/i/4ae2c688aa9fccf5dd4485f5771b26e902676f5b84e62392f221036ecc7130a8/LACER_CasoEstudio_Web_16_V2.jpg" /> Estrategia de marca: Alberto GarcíaDirección creativa: Alberto Aranda, Andrea Arqués Dirección de arte: Andrea Arqués, Maria Berlanga, Noelia Cabrera, Miguel Angel Quiroga Diseño gráfico: Maria Berlanga, Noelia Cabrera, Gina Soler, Miguel Angel QuirogaNarrativa y copies: Jordi Martínez Motion graphics: Gina Soler Imágenes: algunas imágenes se han generado con IA ︎︎︎ Siguiente proyecto